Creating a simple user journey: It is important to create a simple user journey because it will make the experience of your website much better and more enjoyable for anyone visiting your site.
Interactive websites are a new trend that is quickly catching on. It’s not just about the design anymore, but how the user interacts with the website. The more interactive and engaging your site is, the more likely it is to get noticed.
Blogs, Forums, Wikis, and social networks are some of the most popular forms of interactive websites.
At TechBear we come across a lot of WordPress users that want to know how to make their website more interactive and appealing. It isn’t as complex as you would imagine.
If you want your site to be more appealing/interactive, you should do the following:
1) Add an Interactive Map
An interactive map is a visual representation of geographic data which allows users to interact with the data by clicking on the map (to see more information about the location or click on an individual item in the map to learn more).
What are the benefits of an interactive map?
Interactive maps are a great way to display geographical data. They can be used for more than just showing the outline of countries- they can show populations, natural resources, changes in elevation and much more. Maps are an excellent way to visualize information and so might be preferable to traditional charts or graphs.
How do you create an interactive map for your website?
The first step is to create a Google Maps account and add the desired information. Next, create the map by adding markers for locations, text for labels and shapes for areas of interest.
Google Maps is one of the most useful resources for anyone who likes to travel. What used to require hours of research can now be accomplished in minutes. There are a few steps involved in creating your own map, but the first step is to create a Google Maps account and add the desired information. Once you have added all of your locations, created a few shapes and labels, and written any necessary text, you can share your map on your website or on your social media channels.
2) Use Video
Video is an excellent approach to engage your audience and improve the appeal of your website. For example, embedding videos from YouTube fits websites of all sizes. You might also use hyperlinks to bring visitors to the video you wish to share.
Some of the benefits of using video on your website are:
– Increased conversion rates
– Increased customer engagement
– Improved brand awareness
3) Share Infographics
Infographics are visual representations of data. They’ve proven effective in communicating complex information that people would otherwise have a hard time understanding. It’s difficult, if not impossible, for people to read an infographic and not be impacted by the content. Websites use different techniques to make their content more appealing.
Sharing infographics is a far more popular approach than others – simply because they help in clearly displaying the key message of a website to the reader with minimal effort.
4) Add Tabs
Nobody likes to visit a website and not know where to click. Nowadays, the tabbed interface is a popular design pattern that makes it easy for users to access pages – making sites more interactive. Tabs give the user a way to navigate through different sections of the site. They can usually be found on the top, left or right side of the screen.
What would be the benefit of using tabs over other navigation methods?
Tabs are a great way to organize content and make it easier for the users to find what they are looking for.
Tabs allow the user to open more than one page at a time without having to switch between different tabs. This makes it easier for the user to do more tasks simultaneously. Tabs also provide a clear overview of all opened pages, which makes them more usable than sidebars or other navigation methods.
Why You Need An Interactive Website
Online customer service is evolving. The days of the one-way conversation are waning and have been replaced with a new, interactive format. Customers today require more than just information on their screens. They need to be able to interact with customer service representatives and request for assistance in real-time. The customers want to be in control of their own support experience, so they can go wherever they please on the site.
90% of customers now demand interactive self-service features on websites. This helps by providing clarification and directing their preferences.
You should invest in an interactive website, as it enables businesses to provide an engaging experience for the users and convert more leads into customers. At the end of the day, who doesn’t want that?
It is important to note that by providing a clear Call-To-Action on your website can help you get more conversions. Customers generally want complete transparency that’s why they seek information before making a purchasing decision. By adding micro-interactions on your site – you’re helping your customers make up their minds.
The user journey is the process a user goes through to complete a goal. It can be broken down into the following stages:
- Awareness: This is the first stage – when the user becomes aware of a product or service, and the need for it. The user may have been influenced by marketing campaigns or simply stumbled upon the product while browsing online. First impressions matter, so watch out!
- Consideration: The user continues to be aware of the product, but is still not convinced that it’s needed. It may seem too good to be true (like TechBear’s offer for example!).
- Decision: When the user decides that they do NEED a product, they approach the marketer with their intentions. This is when an interactive site comes in handy.
- Purchase: Once the user has made a commitment to purchase – you can now consider them a consumer and start marketing campaigns.
- Use: This is one of the last stages – when the user has completed the goal they set out to achieve with a product/service, or has decided it was not worth their time.
- Referral: This is when a user talks about their experience – tells someone else about the product/service.
- Repeat: This is when the user starts to become aware of new products and services, and continues with their journey.
TechBear Tip: Use high-contrast colors on backgrounds, descriptions by lines that stand out from any surrounding text, headers on sections of content without scrolling, and maybe even add a message for when someone moves the cursor off the links but doesn’t click. Optimizing the site for all devices is also quite important because people are using their phones more than their computers. Make sure that the website loads fast on all devices so that it doesn’t frustrate your site’s visitors.
Allow us to help you enhance the design of your website now by making it more interactive and appealing to your audience. Simply notify us at [email protected] and let’s get started!