UX or User Experience is something that can determine the success of your business website and, ultimately, your entire business. In general, if your site visitors can easily and efficiently get all the info they want from your site and finish whatever they had to do problem-free, you site has good user experience. On the other hand, if your visitors don’t know how to find their way around your site and end up leaving more often than not without proper interaction, your user experience is bad. It’s not that difficult to nail a great user experience. However, you have to be aware of the possible and very common business website UX mistakes that can cost you a lot in the long run. Take a look.
Most common business website UX mistakes:
1. Too much mystery
Even though it can get really tempting to show your creativity through interesting and unique website designs, you have to be careful not to make some of the silliest yet very common business website UX mistakes. In that respect, don’t use directions, navigation and icons that are completely new and unorthodox when it comes to their actual purpose. If they don’t know what page they’ll be ending up on, people will get confused and irritated.
2. You don’t listen to feedback
In order to make sure that your site user experience is good, you have to ask the users about their opinion on it. You don’t have to go too far in order to get valuable info. Simply ask your friends and even family members about what they think about your website design, navigation, etc. Listen – if the feedback is not all favorable, you have to pay attention to the critique. This is especially true if you notice patterns when it comes to the areas that need some improvement or clarification.
3. There’s not enough text
It’s true that, these days, people actually prefer less text. It’s just that not many people want to read lines of sentences from a computer or mobile screen. However, that doesn’t mean that you should completely ditch the text. The thing is, you need to find the right amount of text that would suit your different web pages as well as your blog. In that sense, there isn’t one perfect answer as to how much text you should have. Text is necessary to provide info if you want your visitors to actually know what your business does and have a satisfactory user experience.
4. Not enough whitespace
When it comes to website design, the most common issue usually has to do with the amount of whitespace – or the lack of it. You may not even realize it, but if you just try to stuff all of the info and different pictures, widgets, text and forms on one page, you’ll create a cluttered mess that’s everything but user-friendly. Make sure to approach the design of your pages with a certain balance and harmony in mind. To achieve the natural flow of your site content, you have to consider whitespace as well.
5. Poor-quality images
It can’t be stressed enough that modern users tend to judge the book by its cover and when it comes to your website, you should know that that cover is the images you’re using. If these images are blurry, pixelated, small, and poor-quality in general, chances are that users will leave your site relatively quickly. After all, who wants to do business with someone who can’t even get their images right in this day and age? And if you actually rely on images to showcase your products and services, you may make one of the most serious business website UX mistakes for your entrepreneurship.
To be on the safe side go ahead and take TechBear’s free SEO test – the results will help you pinpoint possible aspects that need improving, especially when it comes to SEO and user experience. After all, functionality and user-friendliness are essential parts of website design. In case you want to make a positive change with your business website, TechBear can assist you as well. We offer web design and development services, website maintenance, top notch SEO, content creation as well as social media management. Give us a call if you want to take bigger steps to success.