The annual trends (logos, photography, graphic design, web design, etc.) serve as inspiration for designers as well as entrepreneurs and all those who have interests in having a strong brand. This does not mean that these tendencies must be followed to the letter, or that you have to create a logo that matches this list. Remember – your business is unique, and therefore your brand must also be. That being said, feel free to use the following logotype trends for 2018 as an inspiration for your own creative and professional side.
Timeless logotype trends for previous and the next year:
It’s already clear that simplicity and minimalism generate strong brands. In case the logotype is designed with texture, it will give a distinctive touch that draws much attention.
Drawing logotypes by hand is not for every business niche. However, it certainly creates the most unique and personal feel. These are most appropriate for brands and niches concerning children, weddings, photography, and events.
3. Linear art
This is a very effective resource for any type of brand. It gained popularity last year and continues to give beautiful and powerful logos and brands when it comes to logotype trends for 2018 as well.
Geometrical shapes evoke technology and modernity, and have become a good resource for creating really impactful and easily memorable brands.
Newly popular logotype trends for 2018:
5. Broken letters
This is a very good practice if you want to differentiate a logo from others in a truly obvious way. Making a cut or displacement of a part of the letter can give a distinctive touch to a logo if it is well thought out and has meaning. What’s more, there are many typographical families that already provide these types of cuts or breaks.
6. Simplification of the shape and/or color palette
Redesigning the logos are to simpler and more direct forms.
7. Animated logotypes
Thanks to the rise of mobile devices and new technologies, brands are daring to create animations of their logos, to make them more interactive. As always, Google pioneered last year to redesign its brand with dynamic color palettes. Obviously, there’s a lot more to explore.