Regular activity on every social media channel that you use is extremely important. However, since Facebook is still the most popular social media platform today, you have to be extra attentive. Therefore, you may want to consider some research when it comes to your target audience as well as the best time to post on Facebook. Timing can be very important because it will determine how many people actually see your posts. To learn more about this, keep on reading.
So, what is the best time to post on Facebook?
Logically, the best time to post on Facebook is when more followers of your company are online. Even so, there are always other key times to post on Facebook. The majority of the users log in during these periods:
- From 8 p.m. to midnight: A lot of people have already left work and use their free time to relax and get away. And, for many people these days, one of the easiest forms of relaxation is spending time on Facebook.
- From 1 p.m. to 4 p.m.: There are studies that show that the best time to post on Facebook is when users actually are at work. You may think that this doesn’t make sense, but this is also the time period when most people have a break for lunch/rest. Of course, Facebook is a good way to pass the time even when you’re eating, so don’t miss this opportunity.
It is proven that posting on work days works better, especially as we get closer to the weekend. When it comes to the number of clicks, the best time to publish on Facebook is on Wednesday at 3 p.m. Posting on weekends is fine and all, but the user feedback is considerably lower.
What is your best time to post on Facebook?
As you could read in the previous section, there are some general hours when there is more interaction, but this does not mean that it will absolutely work for you. It is always better, and especially for an e-commerce company, to be consistent and relevant, and above all, to know the target market. Facebook for Business can help you calculate the best time to post on your profile. Go to your Facebook page and take a look at the “Insights” section. Many companies do not even know it exists even though it is an incredible tool that will help you get to know your audience better. Once you are inside the section “Insights” go to “Posts”. Obviously, you’ll see the statistics for your recent posts. You can also download the posts’ data for the last 180 days. All this will help you research your audience.
Keep in mind that Facebook followers are not predictable. For example, a certain post may have incredible success on Tuesday at noon, but the next Tuesday noon can end as a complete flop. It’s all about studying how your Facebook analytics have evolved. This way, you can get an idea of the content that’s most popular and has the biggest number of likes, the day and time that’s most successful, the type of feedback you get on average, etc.