There are segmentations that marketing specialists use constantly to establish their marketing strategies. Therefore, if you are a business owner, you need to know the differences between each generation so that the results of your actions are effective. The most common are millennials/generation Y, generation Z, generation X and the baby boomers. You want to target your efforts in a way that will help you create business for generations, or help you get successful with a very specific audience.
Business for generations:
TechBear has already talked about the need to focus on the millennials when thinking about business for generations. After all, this is the most popular segment today. Millennials include the population between 20 and 35 years old, which has managed to make a change in the way we consume, mainly through the Internet, commerce and financial services. Millennials are also called generation Y.
One characteristic of millennials is that they prefer greater options for professional development than for high salaries. 65% are interested in full-time jobs, but a high percentage expects jobs with flexible schedules.
Age-wise, this is the population after the millennials. Some consider that generation Z starts in the middle of the 90s with one decade into the 2000s. Therefore, this generation consists of adolescents and some young adults.
They are characterized by looking for brands with which they can establish a connection, and apps are a tool that they value very much. They are even known as the generation of apps.
For this age group, the birth dates are between 1960 and 1980. Its name originates from the novel by Douglass Coupland. According to the story, the protagonist’s children were of that age and had similar behavior. They are a segment that adapts very well to changes and are more committed to their work and personal relationships. For them, the Internet turns out to be a perfect space to do business, and read books or newspapers.
The name for this age group may sound strange since it refers to older adults. Baby boomers are people born between 1946 and 1964. They are a more “serious” generation and usually look for valuable content on television and radio. More specific programs such as newscasts and documentaries are generally thought to be enjoyable for baby boomers. They are also the generation that reads the most, mainly novels and personal improvement books.
So, when you want to organize your business for generations of buyers, who should be the winning segmentation for ecommerce? Right now, 80% of generation X will make digital purchases in the next 5 years. But don’t forget about the constant focus on the millennials, either.
Generation segments that are of significant interest for online businesses are very specific in their expectations. You have to make sure that your online presence is strong, with a great, modern and functional website. Of course, mobile responsiveness is a must as well. And, if you want to attract them to your online business, you need to offer something valuable in return. This is why you always need a professional support in this day and age. You can always count on TechBear for something like that. We offer expert web design and development services together with regular website maintenance. TechBear’t team also provides meaningful blog content, boosts your SEO and manages your social media. You can expect ADA audits as well. In case you want a thorough knowledge on what your current site lacks for making it big, go ahead and take TechBear’s free SEO test.