Being attractive, leaving an excellent first impression, keeping the attention of the users and having them browse your website are some of the actions you want to achieve with your website design. In that respect, keeping up with the changes and general user expectations is paramount for boosting your business success online. Most importantly, you should follow web design trends for 2018 and implementing the changes as soon as possible. Such a strategy can help you differentiate your business from the rest.
6 web design trends for 2018:
1. Responsiveness is a must
Day by day, the number of visits made on web pages through mobile devices (cell phones, tablets, etc.) increases considerably. For this reason, 2018 may be the year when responsive design (which allows your web content to be optimally visible on any digital screen) is imperative.
2. Hero images and ghost buttons
The Hero images are the full-screen images. Compared to the image sliders, they capture the attention of the users a lot better and have greater compatibility with responsive design. The Hero images, combined with the ghost buttons (transparent buttons with flat shapes, without filling, used for call-to-action) are a combo that is already taking over with the most recent digital designs.
3. Videos vs. cinemagraphs
Well-used videos increase the time users spend on your website. They are always a useful tool to spark people’s interest in your products or company. Even so, these days, the trend of the cinemagraphs is taking the world of web design by storm. These are short GIFs or fixed scenes with moving bits that are simple and small in size. Therefore, they are an ideal type of media for all devices without slowing down the load time.
4. The negative space
When it comes to web design trends for 2018, simplicity and minimalism are still on the rise. The simple, minimalist and concise sites are visually appealing and can intrigue the users. With that being said, there’s a clear interest in the utilization of empty (negative) space. Correct execution of the negative space promotes less noisy interfaces, a clean and harmonious style, and helps the user focus on what you want.
Say goodbye to the grayscale and welcome colors in the quest to surprise and amaze the visitors to your website. Color stimulates the users and increases the chances of staying memorable in their minds. Therefore, make sure to play with the color palette and find the best combos that will work for your particular business niche and business goals.
The fonts move away from their traditional function of showing content and become the protagonists of the interfaces. The typography with interesting colors, of playful and even artistic designs, and a strong sense of expression and uniqueness are perfect when combined with geometric shapes and patterns. Web design trends for 2018 will focus on typography as a way to make your business website more special and personal compared to the competitors.