User Experience (UX) is one of the determining factors for your business success. Obviously, you need to develop a winning UX strategy in order to attract and retain as many prospects as possible. Great user experience will be the first thing to make the site visitors stay for longer. That’s until they check your content and business offers of course. In that respect, you have to make sure that your UX provides easy access and simple use of your business website as well as an aesthetically appealing experience.
Minimize the amount of necessary clicks
People want to learn the info they have an interest in as soon as possible. That being said, it’s clear that one of the first things you need to do in order to develop a winning UX strategy is to reduce the need for constant clicking. Basically, you should organize your layout and overall design so that the users can get to the important information quickly, without much clicking and looking. You can even add keyboard shortcuts to make things easier.
Use visual elements that are appealing
Aside from the ease of use, you also have to make sure that your visitors actually like your business website when they land on it. With that in mind, you should definitely pay attention to the design as well as the noise on your business site. In order to make everything look balanced and nice for a boosted UX, make sure that you match well your typography, use of colors, shapes and forms, imagery, whitespace, etc.
Stick to the familiar navigation
There are many ways that you can make the most out of your unique brand image to differentiate yourself from your competition. Navigation is not one of them. When it comes to UI (User Interface), you should always go for patterns that are known to have the best appeal and great UX online. In that respect, don’t use too many menu categories or get overly creative with category names. You may find this tip a bit unusual, but in this case, the more similar to other top businesses in your niche you are, the better it is for you.
Allow mistakes with your website design
When we say that you should allow mistakes, it only means that you should keep in mind the potential mistakes your prospects could make. If they click somewhere they don’t want to, or do any action that they want to undo, you have to make it possible for them to actually reverse whatever they’ve done. This will also help you ensure a sense of security for your site visitors, especially if you’re an ecommerce business. Not to mention that you can’t develop a winning UX strategy without this bit.
Develop a winning UX strategy with simplicity
Minimalism and simplicity are not just home décor trends. You don’t have to be overly plain, but keeping things relatively simple and, therefore, very easy to understand, is a definite key to a good UX strategy. If your visitors can effortlessly understand what you do, what you offer and how to go about your business website, you can be sure that you have a winning design and interface for your site. Of course, don’t forget to test out the efficiency of this “simplicity”. What’s functional and simple for you, may not be for others. Have your friends, family members and colleagues test out your design and development solutions for you.
If you want to transform your business website into a true marketing tool that draws and retains prospects, don’t hesitate to contact us at TechBear. We can provide you with expert web design and development services that will truly create an amazing UX strategy for your business. Of course, you can also count on us for regular website maintenance, ADA audits, top notch SEO, social media management, and quality blog content. Not sure where to start? You can always take TechBear’s free SEO test to learn your site’s biggest mistakes that need to be taken care of ASAP.