Depending on the type of business you are running there are different platforms that you can use – designed specifically for blogging, eCommerce, eLearning modules and so on – but there is one website builder that is perfect for all your needs: WordPress. WordPress is an all-in-one website builder that can be used to create blogs, business websites, portfolios, forums, eCommerce sites, membership sites, personal websites for self-promotion and so much more – the list is endless. No wonder that over a third of the websites on the internet are powered by WordPress (including Facebook, The New York Times, The New Yorker, Disney and Target).
Let’s take a look why Your website should be built on this amazing platform as well:
- It’s highly customizable
Unlike other platforms, the WordPress site design is highly customizable: there are thousands of website templates to choose from – and every one of them can be modified and adjusted to your specific needs: you can change colours, change the background and create sliders. The design will be consistent throughout the website, irrespective of the number of web pages you might add.
WordPress plugins take the design and functionality to the next level: there is a plugin for everything you need. Need a contact form? Starting an online store? Building a photography website? Need a social media button? There is a plugin for that.
Our team at TechBear is an expert at choosing the right themes and plugins for your site – all you need to do is tell us your vision and we will choose the best theme and add the right amount of plugins (it is important to not go overboard with plugins because they can slow down your website, especially if they are outdated).
- It’s secure
Security is the top priority when it comes to websites and WordPress is designed to protect your information and content, with regular security updates that address the latest issues and concerns.
There are also plugins available for extra security which help you store your data with regular backups.
- It’s easy to optimize for Search Engines
SEO stands for Search Engine Optimization – the techniques used to help your site rank high in the search engine results. In simple terms, it helps your website appear on the first pages of Google (or other search engine) search results and WordPress is known for having SEO built into the platform.
Although it can take time to make your website appear on the first page of search results, there are ways to speed up the process, like using specific keywords frequently on your page. Be careful though, having a page full of keywords can have a countereffect, it is important to write for human ears – Google frowns on duplicate content.
It is also important to keep posting new content regularly: publish new posts or add new products. If the website consists mainly of static pages that cannot be changed that frequently, add a blog component that you can update more often. Have a link on your front page to the regularly updated content, so that visitors can find it more easily.
Again, TechBear is here to help you out with SEO, so you do not have to learn all the specifics about managing it yourself.
- It has the best media handling of any major publishing platform
WordPress comes with built-in media uploader to handle images, audio, and video files. You can embed YouTube videos, Instagram photos and much more.
We listed the most important features of WordPress, and we hope we convinced you to give it a go – we promise you will not regret it!
If you choose to work with TechBear we will design a stunning website for you hassle-free, create an imaginative logo and help with SEO so all you need to do is wait for the end-result and watch your business grow. We are also here to offer regular maintenance to make sure everything is running smoothly.
Please contact us if you have any questions, we are always happy to help!