It is said that content is king, but is this statement true for your business? It may as well be, but also it may not. Generally speaking, it all depends on your objectives, strategies, available means, etc. But, if you think about the possibilities of social media, great content is usually an effective way to attract more audience and build your reputation and relationship as a brand. So, what can you do to generate topics to create content that will wow your target market?
Many believe that it is easy to create, but to create something good and effective requires more work; you have to take into account many factors to achieve something truly meaningful and attractive, such as:
- Brand statistics
- Market trends
- Search trends
- User interests
- Publishing medium (format)
- Objectives that you want to achieve
By considering these factors you can generate topics to create content that suits your niche and goals.
Useful tools to generate topics to create content
Portent. It is a generator of ideas from a word or general topic. The best thing about this tool is that it directly generates the idea in a striking title, which can be the title of your article in a blog, your video, etc. Or it can be directly the text that you are going to put in the image post on some of your social media channels.
Answer the public. From just one word you can generate topics to create content, and then form questions around them.
Quora. It is a platform of questions and answers, like a forum, which can help you find the questions that people ask about a specific topic. Obviously, this is a great way to find inspiration and see what people are interested in within your niche.
CoSchedule. It informs whether the title you were planning to use for your post is attractive or not.
Do not forget that without checking the statistics regularly and without proper analysis, you will not be able to continue creating attractive content and that generate engagement with potential clients and desired clients. Therefore, make sure you track your metrics and provide your readership with what they want.
If you’re stuck with regular publishing of your content or simply can’t find the time to do it well, don’t hesitate to outsource the task to companies such as TechBear. Not only can we provide you with valuable blog content, but you can count on TechBear professionals when it comes to web design and development, regular website maintenance, ADA audits, top notch SEO and social media management as well. Don’t miss the opportunity to check the functionality and standing of your current business website either, simply by taking TechBear’s free SEO test.