Your website’s homepage has to provide just enough info to engage your site visitors immediately. However, homepage design is not the only thing that can help you keep the visitors on your site for longer periods of time. Have you ever given some thought to your business website background? If you’re already aware of the fact that visuals attract people the most, it should only be logical to put some effort into choosing your site background. Keep on reading to find out more.

Evoke emotion and strive to connect

The whole point of a great image is to trigger positive emotions and help connect you with your prospective clients. Therefore, make sure that your business website background does precisely that. In general, choose image(s) that present your business, products and/or services or you as a business owner in the best possible light. Also, try to aim for an emotional response – the image should make the visitor want to become a part of your community.

Use high-quality images for your background

People nowadays cringe upon seeing a random website image that’s blurry or pixelated. You can imagine just how unprofessional and cringe-worthy it would be to use poor-quality images for your business website background. That being said, there are plenty of free stock photography websites if you’d like to check out their selection of images. In case you want something unique for your business, the smartest move would be to hire a professional photographer.

Choose the right size

Sometimes, the wrong resolution can affect the quality of your background image and the professional look you’re trying to achieve. Therefore, it’s essential that you never go under the recommended resolution (minimum is 1024×768). Also, remember that landscape images work a lot better compared to portrait ones for the majority of modern computer screens. Of course, you should always check how your business website background looks on various popular browsers as well as mobile devices.

The focal point of your business website background

Your background simply needs to have a focal point. This will help you lead the visitor to the exact area of the image that you want them to see. The focal point can be a person, your products, or any other part of the image that helps you make a business statement in a way. What’s more, once you set the focal point you’ll be able to structure your content and other design features on your pages a bit more effective since these should never cover the focal point of your background image.

Several options for your site background

So far, all that we’ve been talking about are professional photos that you can use for your business website background. However, you also have the option to use video backgrounds as well as solid color backgrounds. When videos are concerned, try to go for ones that don’t overpower your content and have smooth transitions. They should be relatively short as well. Solid colors leave a lot of room for combinations and experimenting – which is necessary if you want to find the perfect fit for your particular business within the industry. Of course, you have to be careful that the solid colors you choose don’t clash with each other or are too vibrant for your content to show up properly.

Photography trends in web design

Photographs as your entire background

Using supersized backgrounds is definitely one of the more popular trends these days. This particular use of photography trends in web design creates a really unique and personal feel. It also works as an additional business message. When done right, your background photo can effectively market your business to the visitors even before they look around your website.

From background to foreground

This particular type of photography use in web design requires quite a bit of planning. Essentially, one part of the photograph is used as background décor, while the other part is brought to the foreground and serves as a marketing strategy. Since only one piece of the entire photograph has to convey the desired message, it’s essential that you make sure that the main feature is not overshadowed by the rest of the image.

Single color photography trends

Going for a monochromatic look in web design can be a bit plain. In order to spice up the look of your website without losing the elegance of its design, single color photographs have become all the rage. It’s particularly effective to use this photography trend when you already have a recognizable brand color. On the other hand, you may just want to tone down the colorfulness of a particular photograph. That being said, this approach can be perfect for those website owners who still want to convey their message visually without the color noise in web design.

Faded photographs

One of the really interesting and fresh photography trends involves the use of faded, almost vintage-looking photographs for your website background. This look is perfect for clean, noise-free aesthetics without losing the beauty and message of the photograph. Moreover, white typography matches perfectly with this particular photography trend in web design.

Decorative photographs

You don’t have to use photographs in your design just to visually convey your brand’s message. Placing decorative photographs in the background can beautify and personalize your website even if the photo itself doesn’t relate to your business website offers. Of course, you have to be very careful in using decorative photographs because you don’t want to draw attention to the image details more than you do to your content.

The knolling trend

This particular photography trend utilizes the sense of organization, neatness, and style that the website owner wants to convey. Essentially, all photos are aligned and centered properly so that there’s no noise whatsoever. This is actually one of the most popular photography trends these days, and especially when it comes to blog design.

How to choose website colors

You may think that selecting a chromatic color palette for your website is easy, but in reality, this is a process that requires attention to detail and a lot of care. Basically, the website colors can be considered as one of the factors that can influence your brand image and level of professionalism. Moreover, the visual impact of a website color palette is essential in attracting more visitors and retaining them. If you want to learn a bit more about choosing the right colors for your business website, keep on reading.

Stick to the natural color scheme

When it comes to website design and its main color palette, your best bet is to go with natural shades. Neutral tones are more than appropriate for expressing professionalism and building trust with your customers. Moreover, colors like red, green and blue can be used for promotion purposes or outlines. However, too much impact is not desirable overall. What’s more, stay away from really bright hues since these look tacky and can cause an eye-strain.

Contrast improves visibility

Your main goal when posting content on your business website should be proper text readability. If your potential customers have difficulties in trying to see what’s written on your page, they are likely to abandon the site. In general, white background and black text are the formula for success. However, you can spice things up a little bit with other soft and light colors other than white. Bolder background or text is suitable for any promotion that you may have going on. Still, you should make sure that the contrast is not too strong. Going overboard with bold contrasting colors can cause headaches. This can only chase your visitors away.

Three-color harmony

Your business website needs to be consistent. In that respect, it would be best to opt for three main colors and use them on the entire website. The harmonic look and feel of your website will only encourage your visitors to explore your content further. You can use more than three website colors but you should be very careful with this idea. More than five colors won’t look good and, as mentioned before, this can really bother the person looking at the screen.

Website colors and market research

When designing your business website, it’s essential that you do thorough research of your target market. First of all, when it comes to the color selection, you should also consider people with visual disabilities. That way you’ll expand your potential customer base. What’s more, you should always pay attention to the age, gender and cultural background of the primary target group of potential customers. Such analysis may take some time but it will be well worth it once your website colors and overall design help you improve your business.

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