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Importance of Web Design in E-commerce Business

In the business world, integrating e-commerce is vital if you want to be successful. This is especially true when it comes to web design in e-commerce. If you look deep enough, you will clearly see that there are different components in the web design process. Finding a good company is only a part of the battle. Let’s look at the three different parts of developing a successful web page for your business.

Web design in e-commerce

The process of web design in e-commerce is anything but simple. When you look at other pages on the Internet, you should try to find a way to exceed your standards. Not one of them is going to be easy, but it can be achieved if you simply keep trying. One of the most important things you can do is to make sure you are using the most current technologies. Creating a website that uses updated codes, user-friendly templates, and responsive design will allow users to view and load the page quickly.

Web development

Your e-commerce website design requires a professional touch, and nothing less than that. In other words, it’s very important that you make sure your web designer knows what they are doing, and understands how your website compares to others in the same industry. This is one of the most important e-commerce solutions, and your web designer will need to know all the different languages, protocols, and even hardware. The general idea is to create a web page that complies with modern standards, but also runs on some of the older computers. In addition to older computers, it is critical to ensure that it runs on mobile browsers. Creating a mobile-friendly website is essential in this day and age if you want to generate more sales.

Web Positioning (SEO)

The third and final component to take into account is the optimization of your e-commerce website. SEO (search engine optimization) is a tool that you can use to drive traffic and even convert that traffic into sales if you use the right keywords. Search engines use page crawlers to index your pages with keywords. When choosing keywords, it is important to make sure that they are relevant and used as keywords specific to the product or service.

5 ways to boost your e-commerce SEO and design a minimal website

1. Focus on your content

Content is king and that’s true for every website, not just those with minimal design. Therefore, if you want to secure a place on the first page of Google search results, you have to use meaningful text with relevant keywords on almost every page of your e-commerce website, and especially the home page. Therefore, do your best to provide just enough information that your prospective customers and Google crawlers will find useful. After all, this is the key practice in gaining the customers’ trust and support.

2. Make the most out of product descriptions

Since your entire website is going to be minimal, text included, you have to utilize your product descriptions in order to boost your e-commerce SEO. That being said, make sure that you write precise and understandable descriptions with just enough relevant keywords. Don’t try to stuff your descriptions with keywords since Google won’t like that and may consider it a spam. Even with minimal design, you can afford to have proper and concise product details.

3. Fill out image alt text

Images cannot be crawled but the text can. Since your minimal e-commerce website will probably have plenty of images, you should definitely utilize the title and alt text fields. Don’t just copy your keywords, especially if you use a lot of the same ones for several different pages and images. Since you don’t have a lot of text on your site, boost your e-commerce SEO by describing the images properly. Of course, you should use relevant keywords in these fields as well, but try to come up with meaningful descriptions at the same time.

4. Don’t forget about the space below the fold

As you contribute to creative and interesting user experience with minimal design and imagery above the fold, don’t forget about the space below the fold as well. This is a great way to balance minimalism and SEO. Essentially, you can add valuable and concise content below the fold that Google crawlers will be able to find and recognize.

5. Minimize the load speed

Moving away from content issues, your e-commerce website’s load speed can end up being an ordeal as well. This may seem strange since you want to opt for minimal design, but, you’ll still have to use plenty of high-quality images. These images can slow down the load time, especially on mobile devices. Your SEO rank will be determined by your site’s mobile-friendliness as well, which is why you should use images carefully and reduce their size with tools such as JPEGmini and similar.

Main responsive design advantages to keep in mind:

1. It increases visibility on tablets and mobile phones

One of many responsive design advantages is that it improves navigation through mobile devices and increases the popularity of your web pages when viewed on phones. This is a serious factor to consider when looking to expand your reach and visibility since there are more and more users who prefer mobile browsing every day.

2. It improves the conversion rate

When you adopt the responsive design for your website, with simple and easy navigation on every device, you’ll definitely notice a boost in conversion rate as well. After all, the prospects won’t have any problems going through your website and browsing your online store, which will allow them to make a quicker decision to take the desired action.

3. It reduces time and cost when creating the website

When you adopt a responsive design for your e-commerce website, you will basically get to reduce the time and effort necessary to create separate website designs for every possible device. Moreover, this consequently leads to lower maintenance cost.

4. It’s easier to analyze the results

By using a single e-commerce website with a responsive design, you will find it easier to analyze the results. You won’t have to track the movements of the users, the routes of conversion, etc.

5. It improves the SEO of your e-commerce website

When it comes to SEO, there are many responsive design advantages that we can talk about. On one hand, Google rewards brands that make use of responsive design (in mobile search results) and, on the other hand, focusing on a single design will leave you time to improve your content strategies and SEO optimization. Moreover, the fast load time with responsive design will be the key factor to position your e-commerce website higher in the search results.

Different options for colors in e-commerce web design:

Monochrome

If you choose this type of scheme for your web design, you should know that it will consist of different tones or hues of the same color. A monochrome scheme is easy to achieve and can be very effective, as it tends to be more elegant and, in addition, brings harmony. It’s very useful for creating a specific mood, and as a follow-up to corporate logos that use a single color. However, if you want visitors to leave their contact information via form, it is important that you have call-to-action buttons that are very eye-catching.

Analogous

The analogous colors are those next to each other on the color wheel. For example, you can use predominantly yellow web colors and add greenish yellow and orange-yellow to the mix. This type of scheme is usually found in nature, so it is very pleasing to look at. The only “but” with these analogous schemes is that they hardly have any contrast.

Complementary

A complementary scheme is formed by using the opposing colors on the color wheel. For example, you can choose blue and orange, or purple and yellow as colors in e-commerce web design for your site. This is the best solution when you want a flashy and cheerful website. These schemes are also very suitable for highlighting specific elements, such as CTA buttons. You can choose a predominant color, which will be the one used the most on your website, and for the elements that you want to highlight, use its complementary shades.

Supplementary divided

This scheme uses any color and combines it with two analogs of its complement. That is, if you use blue as the main color in your web design, you should combine it with orange-red and orange-yellow, which are the colors on the wheel next to the orange, the complement of blue. This type of scheme is also used to draw users’ attention to specific elements on the website.

Triadic

Combination of three colors equidistant in the wheel, for example, the use of the three primaries, red, blue and yellow, would be this type of scheme. For the best choice when it comes to your colors in e-commerce web design, you can use one of them as predominant and the other two as accent colors. These combinations have good contrast while preserving harmony. They also provide uniformity to the web design while highlighting specific elements.

Tetradic

The tetradic color scheme is also known as the double complementary scheme, as it uses four colors that form a rectangle on the color wheel. The rectangle consists of two complementary pairs, for example, red and green plus orange and blue. The result is something vibrant yet balanced if the shades combine well – this can be difficult to achieve though.

1 Comment. Leave new

  • Abstract Technology Group, LLC
    July 31, 2019 11:20 am

    Great post! nowadays, everyone wants to save their time and make a purchase through e-commerce websites. your post really helps those who need an attractive website. thanks for sharing such informative content.

    Reply

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