In order to get as many benefits from your WordPress website as possible, it’s essential to keep a steady flow of traffic. After all, a big portion of your website visitors will turn out to be your target market. In that sense, there are several different ways you can go about boosting your online presence and making your site more attractive to both Google and your audience. Luckily enough, you don’t actually have to do anything too complicated in order to improve WordPress traffic of your website. The tips and tricks, in this case, are fairly simple and straightforward. Keep on reading to find out more.
1. Use a horizontal navigation menu
A simple and intuitive navigation menu is a must for every well-organized website that wants to retain its visitors. Using a horizontal navigation menu seems to be the most effective option as it allows for a nice structure even when there are ads involved. Not to mention that this kind of navigation is easier to use and saves time – you can add a lot more categories and provide the users with the option of finding whatever they need quickly and efficiently.
2. Create an avatar for every blog author
It doesn’t matter if you have just one or two blog authors, or a bunch of guest post contributors. You should still take the time to create a specific avatar for everyone involved in the creation of your content. Creating an avatar for your authors is relatively simple – all you have to do is upload the images on gravatar.com, which is free, and then link the emails to your WordPress blog. Clearly seeing the face of the post’s author gives the entire post, and consequently your blog and site, more credibility in the users’ eyes.
3. Add author’s bio for every author
Just like the author’s avatar, creating an author’s bio is also very important and adds to the credibility and authority of your WordPress blog and business website. Keep in mind that finding a simple yet efficient plugin will be a lot better compared to using an HTML code, for example. After all, adding author’s bio will be a repetitive process, and the plugin will make the whole deal quick and effortless.
4. Customize your WordPress theme
If you want to make the most out of your WordPress website, it’s only logical that you want it to look great. Therefore, finding your perfect WordPress theme that will structure the look of your site is one of the essential steps when setting up the website in the first place. However, if you want to improve WordPress traffic, keep in mind that further theme customization will be necessary. You should never just leave your site with the unchanged theme options; play with colors, widget choices and placement, headings, titles and names, and other theme elements as you see fit. But make sure that the theme ends up supporting your business, image, values and site functionality.
5. Use a theme that’s omni-compatible
Omni-compatible WordPress theme is a theme that performs well on all devices, from desktop and laptop screens to those of tablets and phones. What’s more, it should be compatible with all the major Internet browsers.
6. Show off your “recent articles”
Having a “recent articles” category on your WordPress site is a great way to boost the time your visitors spend on your site. With a specific widget for your sidebar, visitors will be able to see around 5 of your recent blog posts and instantly click on them if they find the topics interesting. So, regardless of their purpose for visiting your site, the users may actually find something more to do (or read). Don’t hesitate to utilize this feature, especially if the nature of your business and your business website may not clearly suggest that you have an active blog.
7. Highlight the author’s comments on posts
Replying to post’s comments is essential if your goal is to improve WordPress traffic for your blog and the overall image of your business. But, if you have several different authors writing for your blog, together with their avatar and author’s bio, you should also make sure that their comments are always highlighted. That way, the visitors will instantly see that the author replied to the potential question, which also means that the blog is active and up-to-date, and the author responsive and ready to provide any explanation necessary.
8. Create a thumbnail view of each blog post
These days, people want to have an idea of what they’re getting into even when it comes to a simple activity such as clicking on a blog post. In that sense, using the thumbnail view for your WordPress blog is definitely a practice to consider. After all, this will let the visitors check out the associated post image as well as the introduction to the article. This is a very popular tactic for increasing blog traffic as it attracts the users both visually and informatively.
9. Improve WordPress traffic by improving the site’s speed
A website that takes too long to load is one of the biggest mistakes that you could make in this day and age when digital marketing is concerned. Not only will this reflect poorly on your SERP as Google will position you accordingly, but waiting for a page to load will also annoy your visitors, who are then much more likely to leave the site as they’ve got tired of waiting. Make sure to update your WordPress site and plugins regularly, and only use the plugins and widgets that are absolutely necessary for your site. Moreover, blog images can be a big problem, in this case, so don’t forget to use image compressing tools such as the SmallSeoTools one, and similar.
10. Handle the links on your blog properly
Both internal and external links are very important when it comes to boosting the information quality of your posts and your site in general. Internal links are necessary because they connect your articles and lead the users to other pages of your WordPress website. On the other hand, external links are very useful as an additional source of relevant information. They can also strengthen the credibility of your blog.
Keep in mind that you should never fall behind with your blog posting. The schedule should be consistent regardless of your current success when it comes to the amount of traffic you get. As you implement the above-mentioned tips and trick, the situation is bound to change. Just don’t lose the motivation and regularity when blogging is concerned in general.