If you want to make sure that your business website is properly positioned and ranks higher up in the search results, you also need to think about your SEO. One of the main aspects in this case is undoubtedly your online content. The better your position in the Google search the more success you’ll have with your business. Therefore, it’s essential that you first make the most out of the internal SEO factors and boost your site’s rank and quality that way.
7 internal SEO factors to keep in mind all the time:
This is one of the most important elements of your website. If you want to position a keyword, it is highly recommended that it is included in the domain. Now, this doesn’t mean that such practice is essential, but it will help improve your position in most search engines.
It’s necessary to know from the beginning what platform and code you’re going to use. A fundamental aspect in this regard is to work with a consistent percentage in relation to the amount of code and information. Among other internal SEO factors that need to be taken into account in regards to website development, load time is very important as well, especially considering the demand that exists for smartphone users.
3. Web page header
This is the first thing that search robots read when visiting your website. Basically, this means that you have to pay special attention to your header as it is a fundamental element within the internal SEO factors. The web page header will decide the structure of the page and its configuration. There are also other aspects to review such as the title, Meta description, alt tags and inbound/outbound links.
4. The links
Whenever you include a link from your web page to another, it is highly recommended to pass the attribute <title> indicating the title of the destination page. Here’s an example:
<a title=”TechBear” href=”http://www.techbear.com/”> TechBear </a>
Speaking of links, it is also important to have a good navigation system within your business website. Therefore, don’t forget to connect your content and web pages with links and offer a list of similar info somewhere visible. In addition, this practice is very useful when search robots are concerned. Having links that work properly and connect your web pages will work in your favor for your website indexing.
5. Information format
Aside from the fact that the content is king, so is the way in which you mold your content. For example, there’s a lot of difference between using bold and italics, as well as a whole change in structure when you opt for a list format over a default one. Another aspect to take into account are the headers. They range from <h1> to <h6>, the first being the most important and the only one that you shouldn’t duplicate.
6. The images
They are a fundamental part of a website, and as such, you must treat them as they deserve. The name of the image must be descriptive, and should always be accompanied by the alt tags and title, as well as a brief description. This will also help you boost your ranking in the search engines.
As a king, content has to be updated periodically, and of course, it must be original. This may be one of the most time-consuming tasks, although there are always ways to introduce fresh content. Press releases, frequently asked questions or a blog are solutions to nourish your website content. You must keep in mind that you have to introduce the keywords for positioning within the content, and at the same time have control over their density in the said content.
Now that you’re aware of the internal SEO factors, it’s time to make your business website great and boost your traffic as well as conversion rate. This is where TechBear can help you. You can count on our team of professionals when it comes to expert web design and development, regular website maintenance, top notch SEO, valuable blog content, ADA audits and social media management. You can also take TechBear’s free SEO test to check your current site’s biggest mistakes that need your immediate attention.