Twitter is an essential tool to promote your blog or website. You have the possibility to get in touch with a large number of potential readers. Twitter also has tools like Twitter Analytics where you can see in detail several metrics relevant to your blog. But it is also an excellent tool to make qualitative analysis by reviewing the comments of your followers. It can help you understand your value proposition; by analyzing the negative comments, you learn from your Twitter followers about the ways you can improve; they propose other topics that interest them; you can expand your network of contacts – and discover unexpected concepts that will surprise you.
Learn more about the things your readers value
Do you really know whether you are generating the desired impact on your readers? That’s what the positive comments on your Twitter are for. In addition to your ego, they can help you know if you are correctly transmitting your value proposition. This is a key element for both a blog and a company, because it differentiates you from the competition and builds loyalty among your followers.
Analyze the negative comments with care and levelheadedness
Negative comments, or even complaints are very important to keep in mind if you want to learn from your Twitter followers. Still, you have to differentiate between negative comments and plain insults. But, when you ignore the trolls, even negative comments can help you understand that there are other approaches as valid as yours that are worth considering.
Understand and address the needs of your readers
Knowing your readers is part of the success of a good blog. So if you are able to meet their needs you will earn some bonus points. Twitter allows you to connect with your followers and listen to them first hand. This is an amazing opportunity since you can always get valuable insight into what your readers want to see from you. Moreover, things you can learn from your Twitter followers in regards to your articles for example can save you time and effort you’d put into coming up with your own theories and ideas.
Identify your potential partners through this social media channel
Twitter is a great tool to expand your social network and find potential partners. That’s why you should write each tweet carefully. If you are lucky you can catch the attention of people who want to collaborate with you. But for all this to happen, it is imperative to write quality and relevant tweets for your followers.
Learn from your Twitter followers and grow your ideas
The best thing about Twitter is that by interacting with hundreds of people you are able to learn from them and incorporate unexpected concepts to your point of view. This is an essential part of any company’s growth and can really shape up your brand nicely; not to mention bring you closer to your followers and target market.
Social media channels and social media marketing match with content marketing perfectly. Therefore, don’t hesitate to utilize them for your own company’s merit. Of course, you don’t have to go through this on your own. Professional companies like TechBear can provide expert services on various aspects of the digital world and success. Count on us when it comes to web design and development, regular website maintenance, top notch SEO, ADA audits, valuable blog/site content as well as social media management. Moreover, you can always take TechBear’s SEO test for free and learn how to improve your current business website even more.