New marketing notion called Neuromarketing is taking the lead when it comes to different forms of marketing online. And, without keeping up with the marketing trends, your business doesn’t have the best chances of succeeding in the corporate world where competition is strong. Obviously, you should utilize the Internet powers as much as possible, but not randomly. This is why it’s so important to master the new concepts and attract the target audience along the way.
What is neuromarketing?
Neuromarketing is the application of techniques belonging to the neurosciences, in the field of marketing, which analyzes the levels of emotion, attention and memory according to the stimuli perceived in a conscious or subconscious.
Neuromarketing is a technique that focuses on studying the brain behavior of consumers during the purchase process. This is all in order to try to understand their decision making from the moment a purchase stimulus appears, until it finally occurs (or not).
It allows you to know why a consumer opts for one brand or another. This is very helpful for understanding what your customers really want, and communicating your message effectively.
You can achieve this thanks to the three factors that affect the purchasing process; the rational, the emotional and the instinctive. These factors, when measured, showcase the effectiveness of the actions a business has taken when convincing the public.
This technique has shown that more than 90% of the final purchase decision is in the unconscious, or the irrational part of the brain.
How to use neuromarketing effectively?
There are several different techniques that you can make the most out of neuromarketing. That way, you’ll be able to improve sales and generally speed up the journey to your business goal.
Use the words such as Free and New
If we had to define two magic words when talking about neuromarketing, it would undoubtedly be “free” and “new”. If you want to capture the attention of consumers, have no doubt that these two words will help you get it. They work really well, multiplying both the attention and the desire of the public.
Obviously, you cannot offer your products or services for free, since in that case your business would not be supported, but you can do campaigns with the objective of capturing customers, in which you offer a mini version of your products for free.
You can also take advantage of the word “new” or “novelty”. Every time you have a new product or have launched a new service, do not hesitate to highlight it.
Adjectives all the way
The adjectives are key piece when conquering the public, so it is important you find ones that are best for your niche. They can make any product or service much more attractive, and have a strong impact on the consumers.
Knowing that the subconscious is the element that affects the purchase decision the most, adjectives can guide the whole process, thus triggering emotions and feelings that have great influence over the final purchase.
The trick is in storytelling
We at TechBear have already discussed the importance of storytelling. After all, in the case of neuromarketing combined with storytelling, the results can effectively multiply. The convincing power of a story is beyond doubt, one of your best allies to succeed in provoking a desired reaction from your target audience.
The public likes exclusivity when there’s the possibility to get the feeling of belonging to an exclusive group of people. In this way, customers will feel very attracted, as this tactic increases their desire to buy your product.
Try to segment and offer your services to a specific group, since that way you will be narrowing the target circle and increasing the public’s desire to belong to that circle.
Emotion or logic?
When preparing a campaign or trying to connect with your consumers, you must bet on emotion OR logic. Both aspects have their pros and cons, and each of them acts in a different way, and provokes different sensations.
If you manage to thrill the public, you will you will be very close to formalizing a purchase. But also keep in mind that emotions can be dangerous, because in case there’s no thrill whatsoever, you’ll lose the client forever almost certainly.
Something similar happens with logic. If you are offering a series of advantages to users in a logical way, it should be normal for them to opt for them, but there is also the risk that they cannot understand that logic or the issue of it not being too attractive. That way they end up discarding your proposal.
Bet on neuromarketing and utilize the numerous advantages offered by this effective marketing technique. You will increase your sales and engage your potential customers. What’s more, TechBear is here to help you along the way. Count on our experts for great web design and development services, regular website maintenance, ADA audits, top notch SEO, valuable blog content and social media management. You can also get a meaningful report on the current functionality of your business site if you take TechBear’s free SEO test.