The fact that social media channels have become best allies for business marketing and reach boost is no surprise to anyone at this point. Few are the people who currently do not have their own profile on Facebook, Twitter or Instagram. Recently, this trend has been more and more popular in business world, which has led to more and more companies creating different profiles on social media. Social networks are the present and the future, and with the lack of social media activity you’ll only be wasting great benefits that you could be enjoying. They allow you to get closer to the public, gain new followers and, most importantly, interact with them.
Social media platforms are one of the best ways to attract new customers and build loyalty. However, not all companies know how to utilize all available social networks, and Instagram proves to be the most difficult to deal with. Keep on reading if you want to learn some tips on how to create and maintain a professional Instagram company profile and grow your followers and influence there successfully as well.
Why should a pro company be on Instagram?
There are many reasons why your company should be on Instagram. For starters, this is a platform that has grown the most in recent years and is showcasing content that engages the followers the most. The Instagram boom has been spectacular, requiring very little time to be at the head of social networks, competing hand in hand with two other giants such as Facebook and Twitter.
What caused such success? Simply put, a picture is worth a thousand words. And, as you’re probably already aware, the main content medium on Instagram is image. This makes it visually the most striking network and the one that affects the public the most, being above any slogan or advertising poster.
Such is the effect that Instagram has on the audience that companies and businesses have not hesitated to take advantage of. This has come to the point that Instagram has been recognized as an essential platform to include in online marketing strategy. This caused the platform itself to launch official and professional Instagram company profiles. These are similar to normal profiles, but with a series of particularities that will allow you to reach your target audience more effectively, and boost your results.
Activating your professional Instagram company profile
First of all, open a user profile on Instagram. Once you have it, go to the configuration and click on the “change to company profile” option. Here you will be asked to connect your Instagram profile with your Facebook fan page, so if you do not have one yet, it’s time to create one.
Set up all the contact and informative data of your company and make sure they are correct. This info will be shown to the users that reach your profile. This is it – you have already opened your company profile on Instagram. All that’s left is to make it 100% professional.
How to use your Instagram profile successfully?
Take advantage of advertising
Undoubtedly, one of the main benefits that Instagram offers is a very effective advertising tool. Its proximity to the public makes the content you offer very well received, much better than a conventional advertisement. This leads to the reach increase and engagement enhancement.
Upload your first content
So, the time has come to launch your first publication. For that you will have to upload the content you want to promote among your followers. Instagram will ask you what you want your users to do when they arrive at your ad – visit the website or contact you.
It will also ask you to indicate the audience you want your ad to be directed to and define the budget. You will also need to determine the duration of the announcement. Once this step has been completed, the advertisement will pass a quick validation process, and that’s it.
Know the performance of your ad
You have already registered your company profile on Instagram and have uploaded your first ad; now you only have to wait for the results. But, how can you tell if your ad has really been as effective as you expected?
Instagram allows you to see the metrics and know the performance of your ad. You can see it from the ad manager or directly from the content itself. You can access an analytics section and the metrics of your ad. However, you will have to wait between 24 and 48 hours from the launch of the content.
Make sure to check the impressions (times your content has been shown), the reach it had (users who viewed the content) and the engagement produced (interactions performed).
Tips on Instagram success for a company
Now that you know how to create your professional Instagram company profile, you should start your marketing journey effectively and speed up the success rate on this platform. Keep in mind the following tips especially.
Use hashtags #
The hashtags (#) are your main ally when it comes to obtaining new followers. These are labels that should be related to the theme/topic within your niche in order to increase the chances of your content reaching as many users as possible.
Use them and take advantage of them, but without abuse. Look for the most related labels and do not hesitate to use them in your posts.
Earn quality followers
The bigger the number of your followers the better; but that does not mean that you have to go after followers that are not your target audience/ideal clientele. Your primary market on Instagram (as well as anywhere else) are clients you can actually benefit from. They should have immediate interest in your business niche/industry.
The biggest challenge of Instagram is to obtain quality followers and achieve loyalty. For this, it is best to trigger emotions with branding, because it will allow you to bring your products or services to your users more efficiently.
Create your own community of users
Even though this is not a simple task, strive to create your own community of users. If you get your followers to share your posts, you will have a road to success paved for you.
Do not hesitate to create events and contests that invite the public to participate. You can also download InstaMeet, a very effective app for creating communities on Instagram.
As mentioned, your goal is to target ideal audience and get them to participate with your content. On most occasions this will mean visiting your website. This is why a number one priority of all serious businesses is to have a pro business site. Only then is it time for effective social media marketing and professional Instagram company profile. This is where TechBear can help you. Of course, you can count on us when it comes to social media management. However, TechBear team cam boost your online presence and (re)create your website as well. Expert web design and development, regular website maintenance, top notch SEO, ADA audits and valuable blog content are all part of our services.
You can also take TechBear’s SEO test for free if you want to learn the current weaknesses of your website. The report on this will allow you to focus your time and resources on the most important and pressing upgrades.