We promise it’s not another boring “SEO” blog. This one is special!
Why? First, because TechBear wrote it. Second, because SEO is often misunderstood by the prospects we talk to on a daily basis so we feel TechBear owes this one to all. Third, you DO want to know ways for your website to rank higher on search engines, right?
Search Engine Optimization is a fast-growing component of online marketing and we’ve compiled this list of top tips that will help you succeed.
There are On-Page SEO and Off-Page SEO techniques to use – so what are the differences between these two in SEO?
On-page SEO refers to anything you can do ON your site to improve its ranking – (Keywords, Meta descriptions, Content optimization, Page Titles, etc.).
Off-page SEO refers to anything you can do OFF of your site to improve its ranking – (Link-building, Blogging, Search Engine Submission, Directory and Article Submission, Social Bookmarking, Link baiting, Video Marketing, Competitor Research, Social Media, e-mail campaigns and newsletters, etc…)
You must use both. They work magic together when used properly, so don’t try to separate them.
The following is a list of ways you can increase your rankings with search engines
1) Optimize your website for all devices
This is something you should consider doing first, of course, if you haven’t done this already – as it is one of the most important steps to take when you are considering SEO works on your website, and there are many reasons for it.
With the growing number of mobile users, it is essential to have a responsive website and make sure that the content is easily readable on any device. This will not only increase user engagement but also help you rank higher.
We should also note that the most popular search engines like Google or Bing won’t even bother listing your website if it isn’t optimized or if most visitors are leaving before it loads.
A huge factor that influences ranking on search engines is whether your website can serve users who need information quickly. Being able to load as many results as possible, having clean navigation controls and speedy load times also add points to your visibility online.
Therefore, besides optimizing for all devices, you MUST also strive to improve the overall performance of your website. Speed it up!
Did you know that TechBear runs an average of 150+ website performance checks every month only to find out that 90% of websites may well be improved?
2) Rank Higher with Keyword-targeted Content
A keyword is a word or phrase that describes the content of a webpage. When search engines crawl the web, they use keywords to find and rank webpages in their search engine results pages.
Keywords are essential for ranking higher in search engine results pages, which means more traffic for your site. Keywords are often the high-value words and phrases that you would use to describe your product or service. It’s not just content that matters when it comes to SEO, but also the terms in which it is written. Including new and relevant keywords in your site is a big advantage.
There are three main types of keywords:
1) Head keywords: Head keywords should be your primary focus when creating content because they represent your website’s most important topics.
2) Secondary keywords: Secondary keywords are less important but still need to be included in your content because they may still bring some traffic to your site.
3) Long tail keywords: Long tail keywords are less competitive but can provide a great deal of traffic if targeted correctly.
Let’s get started with the statistics.
SEO delivers only 50% ranking boost in keyword phrases with more than three words and a 34% rank boost in the broader keyword phrase.
Let’s take Google for example – People looking for specific content while they search on it, and will likely not stop their searches after one webpage, which is why keyword optimization is essential. The other criteria that search engines look at are the quality and quantity – of course, also the uniqueness of the content produced.
But how can you know what keywords to use?
Focus on relevance! Search engines want your site to be about the specific topic of your website so prioritize content that is relevant to the keywords you are trying to rank for. For example, TechBear stresses the keyword “WordPress” all over because we work exclusively with this platform (and because it’s the best CMS in the entire World). Then, we add “Experts” or “Specialists” because our clients call us that.
As we’ve optimized our content and made it clear that we’re the genuine thing, search engines will now be more likely to direct users to techbear.com when they type phrases like “Find WordPressspecialists for my website today.”
Although site owners typically have a good idea of what their prospects are looking for in order to outrank their competition, it is never a bad idea to remain up to date and monitor what’s trending.
A great way to do keyword research is to use Google Trends. This tool allows you to see how often a particular keyword is being searched for over time, and how that changes depending on the time of year. This might be useful in figuring out the most popular keywords right now that would be worthwhile to target for your website.
3) Don’t let your ranking fall – CRAWL!
You’ve probably heard this one before – but we will repeat it nonetheless because it’s quite important.
Optimize your website for search engine crawlers or “spiders”.
Did you know that web spiders are another name for web crawlers? This term derives from how they navigate the web, much like spiders do on their own spiderwebs. Cute!
The algorithms used by search engines are frequently updated, and this affects how they rank material. As a result, your website must also alter to stay current.
An ideal crawl of a website would include every page (including every linked URL on the site). However, large or complex websites or sites with numerous issues could take some time to properly crawl…
So, sometimes it maybe necessary to limit the crawl to specific portions of the website or URL patterns.
Also, having a site map is crucial – as it serves as ‘the eye of the spiders’ showing them a way to dive into your deep links. Simply put, having a sitemap can help your site pages get indexed faster.
4) Include links to other relevant websites
An “external link” will direct the visitor to a different site entirely, whereas an “internal link” will direct the user to another page on the same website. Both equally important in SEO.
It’s good to know that you do not need any authorization for a regular word link to another website’s home page.
If a website you’re linking to has the potential to make you look bad or to call into question your competence – simple – just don’t create a link.
Keep in mind that you must position and market your site as the authority if you want it to regularly rank well in organic search results. Check out this great article by Search Engine Journal on “How to Get More Links to Your Website with 7 Types of Content”: https://www.searchenginejournal.com/get-more-links-to-your-website/222127/#close
In addition to employing external links, you may also use “framing” as a tool to attract more visitors to the site. But beware! Websites that frame too much are often seen as stealing the other site’s content (unless they have permission to frame it from the original source).
Framing displays the content from the connected website within the original page in a special “frame.” That’s how it differs from linking, which directs the visitor to the linked website where the material was first posted.
When you’re viewing content that has been framed, you’ll be connected to the site doing the framing—not the site whose page appears in the frame.
Start Your SEO Journey with TechBear
TechBear’s mission is to keep you ahead of the curve and to have your website optimized for growth. These are the prerequisites we need from the client in order to start with the magic SEO works.
- Keywords you want to be used. – We will then do the research on those keywords and send back our suggestions.
- Account access to Google Analytics and Google Search Console. – Both of these are necessary in order to have insight into the technical health of the website, as well as results of the campaigns.
Everything we need can be monitored and optimized using GSC and GA properties, if they have been set up correctly. So please note that in order for your digital assets to be found by search algorithms, it is essential that the infrastructure holding them is efficient, up-to-date, and optimized.
We hope you now have a better grasp of what you can do to increase your website’s ranking.
Contact us today and trust TechBear’s unique approach to SEO: [email protected]