There are two sides to Search Engine Optimization:
On-page SEO and Off-page SEO (including social media)
On-page SEO and Off-page SEO
On-page SEO relates to the elements on your website. For this reason, on-page SEO is much easier to influence.
Content pertains to the text on your website, and this is one of the most critical aspects to SEO. HTML, CSS and System are the technical sides of SEO which greatly increase your SEO efforts. Finally, black hat SEO strategies are those which you need to avoid, because you might face serious penalties from search engines.
Off-page SEO relates to the elements outside of your website. For this reason, these elements are not easy to influence and require investments in time and dedicated work. Simply put, the more sites you are able to link your site from, the more trustworthy you will seem to search engines.
In regard to on-page SEO elements, we'll make sure that your on-page elements are fully covered. This means clean H1 and title tags, carefully crafted descriptions and excellent keyword density and placement.
In regard to off-page SEO elements, we will boost your content on social media and do link-building to strengthen your website's search page ranking. We craft and post articles with original content with topics of your choice.
Social media ranking factors
The final piece of the SEO puzzle is social media. One of the easiest ways to boost your search engine page ranking is by having active social media profiles. At TechBear, we can create and manage social media profiles for your company. As you can see from our graph, having a Facebook business page is a great start, followed by Pinterest, Google Plus and Twitter accounts.