When the news gets out that 5,000 people were scammed you can’t help but wonder what the victims were initially thinking and what the scammer went through to pull off such a stunt. Humans, supposedly the most intelligent species on planet Earth, tricked into paying thousands of dollars to attend a music festival on a private island previously owned by ex drug lord Pablo Escobar.
This is exactly what happened in 2017 for the first ever Fyre Festival, a luxury music festival that the top Instagram influencers and supermodels were promoting to the rest of society. How exactly did this happen? When looking at our current state of society and the lifestyles of the upcoming generation, it may not seem so far fetched after all.
The Fyre team put out an advertisement that set the standards for their festival on, well, fire. Featuring yachts, swimming pigs, supermodels, jet skis, exclusive parties and more, it’s no wonder that your everyday average joe felt compelled to purchase an extremely pricy ticket to be a part of a once in a lifetime experience. But Shutterstock has proved that it’s not the well-known faces featured in the video that gained traction and wowed an average audience, but the experiences portrayed. By putting together their own advertisement, Shutterstock emulated the whole experience that Fyre promised using only their own stock images and videos.
Although it doesn’t feature Bella Hadid or Emily Ratajkowski, two of the world’s leading supermodels, it is still enticing, gently nudging you towards the adventures that you’re witnessing on your screen. What people fail to understand is that you don’t need to spend $162,000, what industry experts approximate Fyrestock would have paid for their commercial, to create this enticement. Shutterstock was not only able to get their message across using stock images and videos, but they claim to have spent less than $5,000 to do so.
Using stock images and videos is something that many people still find a difficult concept to grasp. Although it comes with its own challenges, it is more than manageable if handled correctly. Although it’s true that anyone can buy stock images and videos, those two items are crucial to the success of a company or business’ website. Using companies such as Shutterstock allows you to not only save money from a photoshoot, but to save time, with instant access available to your purchased products. Images and videos help create and support authenticity and interaction. Using the right images allows you to add life to your website and to turn visitors into customers.
In our current day and age a lack of financial resources lessens the playing field for no one. But, choosing proper images and videos to enhance your website is no job for amateurs. TechBear specializes in marketing and social media campaigns. Let us do the work, while you reap the benefits.