There’s a lot of talk and advice when it comes to getting new fitness clients. However, what about retaining the current ones? Again, your online presence and behavior can have a significant influence on member retention. That being said, the most obvious tactic that you can use is definitely a social media client retention strategy. Just like you use your social media channel to market your fitness business, you should use them to deepen the connection with the already converted leads as well. Remember, conversion is not a “get it and forget it” type of deal.
Social media client retention strategy tips:
Connect with your clients on social media
Creating social media profiles so that your prospective clients can find you is a logical step for every fitness business owner. However, when it comes to sending out friend requests and/or following your current clients, it’s a different story. If you want to fully utilize your social media client retention strategy, you have to be the one to make the first move. The majority of people who decided to become members of your fitness center/gym will appreciate this gesture. Essentially, this is a form of psychological marketing.
Get ready to tag!
You don’t generally see many picture posts that show the person who posted these working out or looking fit and dandy in the gym. That’s because more often than not, people feel like they’re bragging. Moreover, they may not feel confident enough to post images like these themselves. However, everyone loves to get support, validation and encouragement and this is where you come in. Another aspect of your social media client retention strategy should involve posting pictures of your clients and tagging them. That way, your clients will know that you’re with them every step of the way and that you actually keep track of their success. Tagging your members is a great way to expand your reach on social media as well.
Just like you would post pictures of your clients, you should also share their success stories. This is a very valuable social media client retention strategy in more ways than one. First, your clients will appreciate this maybe even more than picture posts. Sharing their success stories means that you consider them a part of your community. This can effectively strengthen their connection with your particular fitness business. Secondly, success stories will allow other potential clients to relate, which makes this type of post a great tactic to both retain and gain fitness clients.
Build a strong community
Another social media tip to retain your current fitness clients is to actually build your own community. For example, you can do that by creating invite-only Facebook group for your current clients. This is a place where you can share some inside jokes as well as exclusive tips on how to get fit, have a more balanced diet, improve the realization of certain workouts, etc. Of course, this will also encourage your clients to communicate with one another. As they build relationships among themselves they will perceive your fitness business as an important part of their lives. Also, make sure that the advice and tips you post in this group are truly valuable and tailored for your fitness group members specifically.
As you can see, it’s all about psychology. The way someone feels about you and perceive your business is an essential aspect of success these days. Therefore, apart from your social media client retention strategy, you have to be very careful and responsible when it comes to your overall online presence. This is where TechBear can help you. Leave it to our expert web designers and developers to (re)build a functional, user- and mobile-friendly and attractive fitness website for you. You can expect great quality and meaningful content for your blog. Impeccable SEO and social media management are also part of TechBear’s services. Still, it would be best to check the strength of your website first. Take TechBear’s SEO test – it’s free and it doesn’t require any obligation on your part. The test results will provide you with a clear report on site areas that need a boost. Use this information to improve your online visibility and client satisfaction.