Using social media is one of the most effective marketing strategies today. Social media channels help you can publicize your brand, retain customers and learn what the public thinks about your brand. If you want to take your business online, you should also make use of various social media channels, especially those that your target audience uses.
Much of the communication in social networks is based on content that relies on the visual effect. What’s more, the majority of users prefer this type of content nowadays. As proof, you only need to consider the popularity of social media platforms such as Instagram, Pinterest, and Tumblr.
When you start publishing content on your business account you should choose one that your users find the most interesting. In social networks like Facebook, for example, it is important to you share images from time to time. The problem is how to create images that are consistent with your brand so that the personality of your brand is reflected in the graphics you share on social media. This is how your brand leaves a mark on social media platforms and generates a greater online presence.
Keep a consistent logo size
Determine a minimum size for your logo and apply it coherently for your social media images. The logo is just an indicator of your brand, and it should never occupy too much image space on social networks or be a distracting element. It should be large enough to be readable and to attract attention, of course, but not the main element.
Similarly, the position of your logo should be relatively consistent and accurate in your graphics. Depending on your logo though, you may be completely free to change its position.
Use the typography in a coherent manner
Limiting the use of typography tends to make it easier to build a brand identity; not only for the designer but also for the target audience. If there are too many styles associated with the same brand, it could be confusing to the audience. The goal is for the brand to be easily recognizable. This same principle can be applied when you create social media images that are consistent with your brand design.
Keep in mind that you will have to use the fonts that people associate instantly with your brand, that is, the typography styles that you use the most. You should also take into account the format and size of the font and, if possible, have it generate more connection with the logo.
Integrate the colors of your brand
If you look at the images of any well-known brand you will notice that they use the same color palette in their logos, text, and images. This uniformity helps the target audience to recognize the brand easily. Therefore, it’s not necessary to choose a color palette again and again for your images; just use the one you already have.
This same idea applies if your logo has a characteristic style. That same style should be reflected in all your graphics. For example, let’s say that your logo has a vintage style, then all your images should give away a similar feel as well.
Choose images that match your brand personality
If you have done a thorough research of your target audience, it is likely that you already have a well-defined brand personality. These personality traits should be consistent throughout your graphics line, starting with the logo all the way to social media images.
A large part of the brand personality is easily recognizable in the communication tone that you use. This feature is fundamental when you want to create social media images that are consistent with your brand design in every way. After all, you’re more than likely to add text to your social media images.
Use filters that are characteristic of your brand
Filters can make a big difference when modern images are concerned. It seems that filters can make everything more attractive. However, before applying filters you should consider what types of filters actually match your brand design. Again using the vintage example, if your logo is vintage-inspired, your photographs should benefit from vintage-inspired filters as well.
Use a uniform composition
Another way to ensure brand recognition is to create a series of design templates. This will allow you to create new images easily and maintain a brand identity. Your audience will recognize the composition, as well as the fonts and colors, and will easily associate them with your brand. This technique is widely used in advertising, when creating various visuals for the same campaign.