The first step to getting viral fitness content is to realize that not everything you put out can become viral. Therefore, you have to be selective as well. The key to becoming viral is to utilize aspects of your online content that can draw an extreme amount of attention and to focus on those pieces. Of course, under no circumstances does this mean that you should neglect your schedule or regular content updates. However, using some interesting and quick solutions can definitely help some of your content blow up, which will also reflect well on the rest of your fitness business.
Find a topic of interest
There are always interesting topics around that the whole Internet is talking about. However, jumping on the bandwagon of anything that sets the Web on fire definitely won’t match your fitness niche all the time. On the other hand, touchy topics that are directly linked to your field of expertise are perfect for drawing attention to your business. Creating viral fitness content this way may result in some backlash depending on the topic in question but as long as you hold on to your authority and level of professionalism, you’ll definitely get to enjoy the positive attention a lot more.
Go virtual with your online workout sessions
Going virtual doesn’t have to cost you an arm and a leg. You don’t have to invest crazy amounts of money into some futuristic tech. As a fitness instructor who holds online training sessions, you can simply spice up the entire experience for your clients. Even a regular Skype class can become a lot more engaging if you replace the usual setting for a beach, forest, fairyland or any other part of our planet. This trick may take a while to get you viral. Still, if you do this properly, you will boost your fitness business the way you never imagined.
Turn your videos into viral fitness content
You should never underestimate the importance of using videos in your fitness marketing. This trick counts as a great marketing strategy as well but it’s a tad different from your usual fitness videos. Remember all those home videos that went viral? It’s time you use that phenomenon. Anything that can entertain the audience that’s related to your fitness business is a great way to attract more leads. Especially your embarrassing moments. Know how the best parts of some shows are actually the bloopers? Use that for your time to shine on the Internet.
Test your creativity and your audience
Finally, you will still have to rely on good old research. As you regularly post content on your fitness blog and social media, track the popularity of your posts. That way you’ll get a nice idea of what your audience finds really engaging and interesting. Once you pinpoint the most fruitful posts, it’s time to get creative. Take this process slowly so that you can come up with something funny, interesting and meaningful. That way, as well as fitness influencers and even competition,n competition would instantly want to share this content on their own platforms. It’s not simple, but if you can make it happen, your hard work will definitely result in viral fitness content.
Best fitness website content for every client
In general, your visitors will look for ways to solve their problems. Also, they will inquire about the efficiency of the provided solutions and look for the best possible problem-solver. In that respect, you need to adjust your fitness website content so that it matches the needs of every potential client.
The first stage
As they become aware of the need to improve their health and fitness, your potential clients will search Google to inform themselves better. This is your chance to attract and direct them to your fitness website. In that respect, it’s essential that you put out informative fitness website content. This involves various articles, blog posts, guides, etc. that deal with general health and fitness concerns. Of course, make sure to optimize your content for Google search. That way, the clients in the first stage will find you easier.
The second stage
Potential clients who completed their research need a very careful approach. They are more or less positive about the problems they have and the right ways to solve them. Still, even at this stage, you shouldn’t try to sell them your services in a rush. In that respect, one portion of your fitness website content should cover expert guides and detailed explanations on what your services are actually about. For proper marketing technique, don’t forget to include various offers. These will allow your potential customers to check your business and decide for themselves whether they’re ready for the next step.
The third stage
At the third stage, clients did their research and got familiar with your business. This means that they should be aware of what type of solution will work best for them. This is the type of audience you want to market your services openly to. The clients who know what suits them will compare you to your competition. Therefore, you should provide comparison charts yourself. Moreover, make sure to include success stories of your satisfied customers as well. Include your own background and level of expertise, too. Going with no-charge first sessions can also prove to be a great strategic move.