If you fail to take social networking seriously, you run the risk of turning something with potential into something that only makes you waste your time and money. Also, without a strategy or a clear style line, you may end up conveying a wrong or negative image of your business, which, instead of providing benefits, is only going to scare your potential customers. If you are considering whether or not you should take your business to social media and get a success boost, check out the essentials you need to have covered first.
10 things you need in order to take your business to social media successfully:
1. A mobile-friendly website
Much of the traffic that usually comes directly from social networks comes from people who use their mobile phones to connect to social media. To avoid bad impression from this kind of visitors, you should make sure that you have a mobile-friendly website. You can use Google’s mobile optimization tool to test if your website meets the minimum accessibility requirements.
2. A blog
Social media channels can help you promote yourself, but you still need something extra to tell your own story. The best way to connect with your audience and show that you know what you are talking about is by publishing articles on your blog. You can write about success stories, detailed explanations, news about your sector, usage guides, etc.
3. Social media jargon
It is foolish to take your business to social media unless you know what words like hashtag, retweet, mentions or likes mean. In addition to knowing what all those words mean, you have to be able to use them correctly at the right time, if you do not want to look like someone who is completely out of place.
4. The right target audience
Not all social networks are going to bring you the same benefits. Take your time to study each social media channel calmly and determine if the people who use it are within your target market. You shouldn’t communicate your campaigns the same way to your audience on Facebook and the one on Instagram. Also depending on the type of business you have, some social media channels might work better than others.
5. Editorial calendar
It’s very important to know what you want to publish and have it planned, scheduled and organized. You don’t need to have everything written in advance, but try to come up with topics for your articles a couple of weeks in advance at least. This will save you a lot of time and energy. And your blog will always feel professional and informative since you won’t have to improvise.
6. Social media plan
Identify the goals you want to achieve in social networks. For example, those objectives could be creating a brand image, attracting new potential customers, strengthening the loyalty of your current customers, and so on. Once you have these objectives clear, devote yourself to producing and/or sharing content with those objectives in mind.
7. Social media managing tool
Free tools like Buffer or Hootsuite can help you save a lot of time when you have to manage your social media profiles. The advantage of this type of tool is that you can control most social media profiles from the same platform. You also have the possibility to outsource this task to other companies professional in the said task. If you’re ready to take your business to social media, this is something you should have covered before any major campaigns.
8. Quality images
Get a good camera, some basic lighting equipment, download a graphic editing program such as GIMP and learn how to make good photographs, both for your website and for your profiles on social media channels. Normally, content with images usually get more shares in social networks compared to those that only involve written text. Also, if you have to show your products to your potential customers, it’s much better to use top quality images.
9. Writing skill for social media
You will have to learn to write so that your content is short and direct. On the Internet in general and on social networks in particular, people are all always in a hurry and have little patience. If something is not attention-grabbing right from the start, it will go unnoticed. So, in order to take your business to social media effectively, you will have to learn a bit of copywriting to be able to write social media content that resonates with your audience; entertains and informs your followers at the same time. In addition, you will have to add personality and style.
10. Conversation participation
Do not wait passively for people to follow you. Join groups, participate in conversations, follow others and comment on their profiles or on their blogs. Keep in mind that social media channels are means of two-way communication.
It’s not easy to manage a business, business website and all other digital marketing necessities on your own. This is why TechBear has always got you covered. You can count on our team of experts when it comes to web design and development, website maintenance, top notch SEO, ADA audits, valuable blog content and social media management. TechBear has also prepared a free SEO test that will allow you to check the functionality and positioning of your current business website.