In this day and age, potential clients or customers will search for information online before reaching out to businesses on the phone or in person, so it is crucial to have a user-friendly website that contains all the important information your visitors need to know. It is also important that this information is carefully laid out, aesthetically pleasing and that it stands out from the crowd.

Since most people do not know where to start with the website development and design, we compiled a list of the most important things to keep in mind when reaching out to us – making it easier to get the ball rolling.

  1. Buying a domain name and web hosting

A domain name is the address of your website that people type in the browser’s URL bar and web hosting is the place where all the files of your website are stored. They are two different services but work together and make it possible for users to access the website.

You can buy the domain and hosting from the same company, which is easier to manage under the same dashboard, but it is also possible to purchase a domain and hosting from two different companies.

To buy a domain name you can visit a domain provider’s website, such as GoDaddy or Namecheap, pick a domain name that is not yet taken (it is recommended to choose one with straightforward spelling, nothing too quirky, so clients can easily find you) and pay a monthly or yearly fee (it typically costs around $15/year). When it comes to hosting,  you can find that with TechBear for $9/month, but if you decide not to go with us, you can take a look at what other hosting providers offer, such as SiteGround, Bluehost, GoDaddy, and many more.

  1. Content writing

To have well-written content on your site you need to keep in mind that most people have a short attention span and the majority likes to skim through the text instead of reading it “cover to cover”. Have clear divisions between topics, use attention-grabbing headings and start each paragraph with a clear, concise topic sentence. Try to think like your customer – what is important to them, which information is essential, and make sure you highlight that in your content.

Most of the time it is better to have a drop-down menu that redirects you to a different page with specific information instead of cramming everything onto a single page. You can easily navigate through the site that way and it is a more user-friendly practice.

It is also important to have a contact information page with the address, phone number, and email address of your business, so your clients/customers can easily reach you.

  1. Choosing the logo

Having a unique logo attracts visitors, so it is important to ask for professional help when creating one. TechBear offers logo design services: let us know about your ideas, and we will bring it to life! Don’t worry if you do not have a picture in your mind either – we are happy to create something from scratch, present a few options and let you choose one that you like the most.

  1. The color scheme of the website

To have a unified look, we recommend choosing the same colors for the logo and the website. Having no colors on your page makes the website forgettable, bold ones attract attention, but it is important not to go overboard and choose many different colors because it will look too chaotic.

Choose a dominant color as your brand color, add one or two accent colors to create a color scheme, plus a background color to complete your design.

You can read about color psychology and study cultural associations with colors – this can especially come in handy if your business operates worldwide.

  1. Forms

Depending on your company’s needs, you can add various forms to your website. It can be a getting-in-touch form, where people can send messages straight from the website, but it can also be a questionnaire that helps you determine what your customers are most interested in.

If you are an online retailer make sure to have a contact information form, so customers can put in their details and send you inquiries about their orders.

You can add a calendar with all your events listed if you are organizing manifestations and want people to have a clear overview of the events.

We are happy to give you advice on everything that you need to know about the options available.

Contact us and we will gladly give more information on everything you need to know about our process of creating stunning designs for you!

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