A well-structured website is a website that is both easy to navigate and user-friendly. It has a layout that is logical and easy to follow, with links that are intuitive and easy to find. The content on the page is organized in such a way that it’s easy for readers to find what they’re looking for, whether it be an article or a contact form.
A well-structured website is one that has a clear hierarchy of information. The hierarchy starts from the home page and goes down to the individual pages. It also includes all the navigational menus, links and search fields that enable visitors to move about the site.
An example of a poorly structured website is one that does not have a clear hierarchy or does not have any navigational aids. This can make it difficult for visitors to find their way around the site and may lead them to leave without finding what they were looking for.
There are many advantages of having a well-structured website, including:
Increased traffic
A well-structured website will help you get higher rankings on search engines. There are many ways to structure your website for better rankings. One of them is to ensure that your website contains quality content. This will result in a higher ranking on the search engine results page (SERP).
Increased conversions
There are many ways to increase conversions on a website. One way is by making sure that the content is clear and easy to read. Another way is by making sure that there is an easy way for customers to find what they are looking for. For example, if a customer is shopping for electronics and you have various categories listed on your site (like TVs, monitors, cameras, etc.) then they will be able to find the product they want without having to search through many different pages or try to figure out how your website works. Structuring content and making it easy to navigate make it more likely that people will convert.
Increased customer satisfaction
Make it easy for customers to contact you, and that will lead to higher customer satisfaction levels. Be accessible and flexible, and listen to their feedback. If you provide an easy way for your customers to return products, they will be more likely to be satisfied with the refund or exchange.
Lower bounce rates
Bounce rates are an important metric for website owners. They help in understanding how visitors interact with the content on the website. A high bounce rate indicates that visitors are not engaging with the content on the website. This means that they have found what they were looking for and left to browse other websites. That’s not what we want to happen though!
The following are some of the ways in which you can lower your bounce rates:
- Increase your page load speed: You can do this by decreasing the loading time, reducing size of images, and compressing data.
- Use a responsive design: Ensure that your website is compatible with all devices, including mobile devices as well as desktops and laptops.
- Improve your conversion rates: You can do this by providing a more streamlined checkout process or by adding more payment options.
- Optimize your site for search engines: Make sure that you have optimized content on your site so it will rank better in search engine results pages
- Improved search engine optimization (SEO) rankings: A website’s ranking on search engines is a key factor for the success of a business. Improving your rankings will lead to an increase in organic traffic to the site. This is because people are more likely to click on the first few results than ones that are listed lower down.
- Improved customer retention rates: Customer retention is one of the most important metrics for any business. The more customers a company has, the better its chances of success.
But what happens when customers leave?
The cost of customer acquisition is high, and it’s almost impossible to acquire new customers without some kind of marketing budget. The average cost per acquisition for a new customer is about $4,800 in the United States and $2,500 in Europe. So if you lose just 10% of your customer base each year because you’re not doing enough to keep them happy then that could add up to nearly $14 million in lost revenue over five years.
There are seven key ways that businesses can improve customer retention rates:
having a well-structured onboarding process
delivering an excellent customer experience
giving customers control over their accounts and data
making their service reliable
having a responsive modern website
providing personalized service and content to individual customers
having a strong social media presence
What are the Different Structures of Business Websites?
Websites are no longer just a place to publish content. They are the front door of any business. The architecture of the website is crucial for its success and it needs to be designed in a way that will have the best impact on people visiting it.
Web design is a digital and creative process that has various stages, each of which usually has specific responsibilities. The structure of a website can be defined by its layout, the way it is navigated, and the way it communicates information to the user.
Some sites have well-structured typography — making written language legible, readable, and appealing when displayed. Others don’t pay much attention to the proportions, stroke thickness, line length and typeface for each size – which could result in a “messy” website.
The first question that needs to be answered before designing a website is: “What is the goal of your site?” This will determine what content and features need to be included in order for it to achieve its goals.
There are many structures that can be used in designing a business website, but they all have their pros and cons. They should be chosen based on what would work best with the company’s goals and target audience.
The three most common types of structures are:
-linear, which tells you what you need to do in order for your goal to be completed
-narrative, which tells you how to do something through storytelling
-interactive, which allows you to jump around and explore different parts of the site
MUST-TAKE-STEPS to make your website more user-friendly:
1. Make your website mobile-friendly (optimize for all devices)
2. Create a clear call-to-action (CTA) button on the homepage of your website
3. Use templates that are appealing to the eye and easy to navigate through
4. Include social media buttons on all pages
Best User Experience with TechBear
It is essential to build a website that runs smoothly to ensure a positive user experience on your website. TechBear helps businesses create the best structure for WordPress websites that will captivate visitors long enough to convert them into buyers.
Would you like to get in touch? Go ahead and do so at [email protected] — we’ll take it from there!
