Every good start to the year means getting informed about the trends that arrive and those that prevail. For starters, social media channels do not stop updating and we cannot stay behind. Therefore, it’s important to keep up with the trends if you want your business social media activity to actually bring back some value this year. There’s something specific for every social media channel out there, but what about influencer marketing in 2018?
Top 5 things to know about influencer marketing in 2018
1. Personal approach
The recommendations made by the influencers will be less and less commercial. That is, the messages they give on your products and/or services, should propose a more personal, indirect content that really appeals to the emotions or experiences of their followers. The practice when the influencers simply copy and paste the message you provide them with is obsolete.
2. Engage your influencers
Something that has undoubtedly changed is monetary retribution to influencers. Do not pay your influencers – the relationships you must establish with them should be authentic and stable. For this, you will have to work, in the long term, on the conversation and the recognition that you will give to your influencers, regardless of remuneration. You can invite them to use your products or services and become your No. 1 customers; this is still the best way for them to become your No. 1 recommenders.
3. Measure the marketing results
Another trend for influencer marketing in 2018, and one of the most important ones, is to measure the results. Yes, this sounds like something obvious, but the reality shows that many brands execute marketing strategies without taking into account the metrics and results that come from these practices. Measuring ROI is essential to check whether this type of strategy fits your goals or not. It measures the scope of your posts, the interactions, the comments and how the influencer responds to the followers.
4. Bigger audience reach
The objectives are also about to change this year. It is no longer important to measure direct conversions from the social media channels of your influencers to your website, but focus on expanding the audience that you cannot reach yourself instead, and improve the credibility of your products and the quality that you offer. The important thing here is the fair influence. Focus on the influencer that recognizes the values of your brand and the quality you offer, and is willing to establish an emotional relationship with your products and/or services.
5. Connect to your followers
Opt for a “more human” message, since lately many companies publish almost automatic content and use bots to get more likes or followers. You must differentiate yourself from these brands precisely because social media channels are there to help you get connected. Do not forget that your influencer(s) may be the key to not losing focus in this kind of conversation, content and message distribution. The experience with this marketing strategy can even be very useful to get a direct feedback of what you do well and what you do wrong. Use influencer marketing in 2018 to improve the image of your brand.
Obviously, you should never rely on influencer marketing only. In that respect, a serious company that values its influencers and general target audience will work on the overall online presence. Social media activity and a user-friendly, responsive and functional website are all very important. For expert web design and development services, regular website maintenance, ADA audits, valuable blog content, top notch SEO and social media management, don’t hesitate to get in touch with us at TechBear. What’s more, you can always take TechBear’s free SEO test to check the weakest aspects of your current website.