Should you use animation in website design and what’s the best way to incorporate such effect? Questions regards the animation are numerous and it can be really tricky to find the efficient formula. After all, too much animation can make the website load too slowly or look too tacky. However, a proper way to use this can make your business website more professional and add to the personality of your brand as well. The line is very thin between these two opposites, so it’s essential that you’re very careful.
Animation in web design
For a while now, animation in web design has gained the importance it deserves as a component that contributes to the interactive experience and reinforces the information architecture. Animations are a lot more than just decorative elements in web design. They are an essential part of the communication process and understanding of an interactive project. Actually, they are used to tell stories and communicate large amounts of information, in a pleasant and intuitive way, helping users to find what they are looking for within the interface.
People’s brain and eyes are programmed to pay attention to objects in movement, as a reflex. Therefore, to use animation in website design should mean to improve the user experience, making it more coherent and real.
Benefits of animation in web design
The benefits provided by the use of animations and effects in web design are numerous. On the one hand, they serve as guides to navigate the website. This makes it easier to learn to navigate the interface. Likewise, they are used as transitions between different pages of the website. They provide a sense of continuity, while transmitting more values and personality than the content of any static image.
On the other hand, the animations show dimensionality, illustrate the changes and are an attractive way to present the characteristics of different products and offers. Also, they enrich the graphics, since some elements within the web design are easier to see with movement than with fixed images, like the icons that move when placing the cursor over them. Above all, they attract more attention from the users. This point is very important considering that you will only have a few seconds to convince the user to stay on your website and to get to know your products and/or services.
Sometimes, animations and effects get visitors to relate better to your articles and contribute to a more pleasant user experience.
How to use animation in website design
To use the animation in website design, you should take into account the following tips:
Harmony with typography and content. Web design is a mix of elements that must work together and combine properly. Therefore, the animations have to be in accordance with the style of the typography and the content of the site.
Must have a specific goal. It is not all about flooding a web page with animations just because why not. These have to fulfill a specific mission; either to capture the attention of users, present products and/or services, offer a special discount, distract the visitor while waiting for the page to load, provide new information, etc.
Quality over quantity. It’s better to have only one animation on your website of great quality than ten or more of poor quality.
Respect the usability of the site. The web pages are designed to offer a good user experience. This is why the animations must respect the usability of the whole site.
Show the personality of the brand. Like other elements of website design, animations also have to convey the right message and brand image with their effects.
If you know how to use animation in website design, you can benefit from this aspect greatly. However, you should always work with professionals when it comes to your online presence and website as a main marketing tool in digital world. This is where TechBear can help you. We offer expert web design and development services and can (re)create your business site to make it more functional, appealing and user-friendly. Of course, you can count on TechBear when it comes to regular website maintenance, top notch SEO, ADA audits, valuable blog content and social media management. Also, you can always take TechBear’s SEO test for free in order to learn the weakest aspects of your current website that need an immediate attention.