User Experience and User Interface are two of the most important aspects of your business website. Essentially, UX (user experience) is the way your website visitors will interact with your site and all the options you provide on it. UI (user interface) is the actual design of your website. It’s what makes the UX friendlier and more efficient. These are not mutually exclusive. Take a look at what you need to pay attention to when creating the perfect combo.

To get a more visual idea of what this looks like, check out our very own website designs here.

User Experience

Usefulness

In order for your site’s User Experience and User Interface to make a significant difference, you need to make sure that you have all the essential info on your site. Basically, whatever questions your visitors may have about your business should be answered on your website. In that respect, FAQ page, About page, Testimonials, etc. are a must.

Usability

Of course, one of the most important things about your business is that you provide products/services that work great! The flow of information on your business website should be natural and  lead to creating an effective and strong CTA that will reinforce the usability of your product/service and the overall trustworthiness of your business.

Personality

Together with usefulness and usability, you also have to think about brand awareness. In that respect, your website design should definitely provide an enjoyable User Experience as well. Don’t be afraid to add interesting details to your business website if it effectively conveys the message and portrays the image of your brand.

User Interface

Simplicity

As mentioned, User Experience and User Interface work together to promote your business properly. Current trends in website design are all about minimalism and simplicity. Not only is this very visually appealing, but plenty of whitespace gives you the freedom to make the navigation easy to understand and your message clear and hard to miss.

Consistency

Just like with your brand behavior, your website also needs consistency. In that respect, it’s very important that you stick to the same style throughout your business website. This includes the main color palette for different aspects of the site as well as typography. Staying consistent in this case will make the users a lot more confident in your professionalism. It will also make the whole process easier and more satisfying for the visitors.

Timelessness

When analyzing your best options for your business website design, even though a touch of personality is desirable, don’t be too out-there. If you don’t want to change your design too often in order to conform to Google’s and users’ standards, make sure to include the “timeless” vibe into the overall design process.

User Experience and User Interface

The overall feel and look of your business website can actually make you more credible by 75%. What’s more, first impressions of your business come from your website design. Finally, approximately 88% of users don’t tend to return to websites where they had a bad experience. That being said, your site’s UX and UI should definitely be the priority when taking your business online.

What makes website user experience satisfactory?

1. Niche-specific design

The first thing you should consider is your business niche. In order to boost your business website user experience, you have to consider the users before anything else. Essentially, your whole website design should cater to your target market.

2. Reduce clutter

There’s no need to make your business website overstuffed with links and images. Remember, the visitors that know why they looked for you have relatively clear objectives. They don’t want to spend a lot of time looking for relevant information. In that sense, you need to minimize the noise and organize your website information in the simplest way possible. Make sure that there’s a nice balance between website content and much-needed whitespace.

3. A natural flow

When they visit your homepage or happen to land on any other page on your website, the visitors should be able to find their way around your website structure pretty effortlessly. If there’s no natural flow, no logic in moving from one page to the other, people are more likely to leave your site never to return. You have to make sure that your navigation menu doesn’t have more than 7 categories. That can get a bit confusing for the visitors. Also, the menu should be pretty clear and straightforward.

4. Use HQ images

We said that you shouldn’t overstuff your site with images, but a few carefully selected high-quality pictures are essential if you want to improve your website user experience as well as promote your company in the best light possible.

5. Readable text

In order to sell products and market your services to the clients, you’ll have to use text, and a lot of it, to tell your story and prove your credibility. However, you have to remember that, when browsing your site, the visitors want to understand the provided info quickly. That being said, use font that’s readable on both PCs and mobile phones, don’t experiment with typefaces too much (don’t use more than 3) and break the text into paragraphs with headlines when necessary.

6. Relevant info

In order to boost your website user experience, you need to put yourself in your visitors’ shoes. If your goal is to boost your conversion rate, visitors should know immediately that they’re in the right place. Therefore, try to include the most important information above the fold.

7. Proper linking

When providing links to other pages within your website, one left mouse click should not open the content in the new tab. However, a new tab is necessary if you’re linking to an outside source. Apart from linking to other pages, you should also keep your CTAs clear and visible. You can’t expect your potential customers to “work up a sweat” in order to find your offers.

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