What’s the real use of your website footer links? If you’re not that knowledgeable about web design, you may even think that this feature is completely unnecessary. However, footer links on your business website are fairly important and can influence the overall performance of your website. Keep on reading to find out more.
Direct your readers
If you put out engaging content, you will effectively generate more traffic. So, what happens when your readers reach the end of your post or page? Should they be left with an actual end of the website itself and left to look for more content themselves? Of course not. This is where website footer links come into play. These links can effectively direct your readers to other pages of your business website, thus generating even more traffic.
More links mean a higher SEO rank
It’s no secret that the more quality back- and internal links you have, the higher your search engine rank gets. However, this is also true for your website footer links. Essentially, every single link on your website is analyzed when it comes to your SEO ranking. What’s more, these particular links tell the search engine what pages are the most valuable for your business website.
Footer links are a must have for long pages
If you run a one-page business website or if you have a lot of content on your website pages, website footer links can help you keep your visitors on your website longer. If your page is long and visitors have to scroll a lot in order to scan everything, having footer links to direct them to other parts of your website is essential. Don’t expect to get away with utilizing long website pages and then having your visitors scroll all the way up again in order to check the rest of what your business has to offer. If they don’t have footer links to redirect them after all the scrolling they did, they are likely to leave your website.
Website footer links are mobile-friendly
If you want to target the right audience as well as generate and convert more leads, it’s essential that you optimize your website for mobile use. In that respect, footer links can be irreplaceable. Generally, people who view your website on their phones will have to scroll up and down more often. This means that website footer links can help them explore your business website easily and efficiently.