As a business owner, you’re more than aware of just how tough the competition is when it comes to attracting and converting more leads. In this day and age, your best marketing move that can differentiate your brand from the rest is your online presence. To be more precise, you need to attract your prospects with a great business website and content. So, if you yourself feel that the look of your website is a bit lacking, it’s time for a change and TechBear can help you with that.
Improve your business website sitemap
If you’re redoing your business website, you probably have an old sitemap for reference. Essentially, you need to plan the ease of navigation when your website visitors are concerned as well. So, the first thing you should do is to actually determine what pages you have and their purpose. Analyze the content on each and every page as well. There’s nothing wrong with trying out different layouts and structure either. However, you have to make sure that your sitemap shows impeccable navigation that’s specifically catered to your audience and their needs.
Step up your content game
You don’t have to discard all your previous blog posts completely. However, you can spice them up a little bit. Research the most popular keywords when it comes to your specific business niche. You may be able to incorporate some in your existing as well as fresh blog content. Still, never force the keyword use if it doesn’t naturally fit. Moreover, make sure that your blog is easy to find on your website. Use Google Analytics to get more information about the most popular topics and pages as well.
Update the look of your website with visuals
Since you’re trying to boost traffic and conversion, you have to show the visitors what you have to offer. These days, visuals are very important. Therefore, a sure way to boost the look of your website is to make it visually appealing to your prospects. For starters, this includes HD images. However, you don’t want the colors to be too contrasted and vibrant. Make sure to match the images with your logo placement and the overall website theme. TechBear web designers can help you with that. Your images shouldn’t take long to load. Also, your entire website, images included, has to be viewable on mobile devices. Of course, don’t forget to use a readable font for both computer and mobile screens.
Let your graphic design do the work for you
It’s important that you get creative with graphic design. However, don’t let the creativity overwhelm you. It’s essential that you keep things minimal for the biggest possible impact. Yes, there are many messages that you want to deliver but when it comes to graphic design, you need to focus your attention on one clear goal. Therefore, you need a simple yet effective metaphor that’s easy to understand and recognize by people this graphic design actually targets.
Great graphic design takes time
Never try to rush things when it comes to the creation of your logos or brand themes. It’s important that you work your way forward and consider all the options. Moreover, you can run tests on different logo variations in order to pinpoint the one that’s the most striking and effective in terms of psychology and appearance. In this case, patience is a virtue. Allowing yourself and your graphic designer to brainstorm all the possible ideas will result in something truly unique and profitable.
The matter of trust
So, how can graphic design do the work for you? Well, people are more likely to trust and support businesses that seem professional and consistent. A witty yet understandable metaphor behind your logo or theme will differentiate your brand from the rest. Not only that, but people will visually separate you from your competition. If they can easily remember your logo, your brand colors, and your brand message, you’ll be building a connection with prospective leads without actually doing anything.
Promote your graphic design
If you think about it, your website graphic design is not only going to be used for old-school advertising but digital marketing as well. In general, digital marketing is the most powerful form of advertising today. Not to mention that it’s also the most inexpensive one. That being said, you will have the possibility to use your logo every time you post something on social media. Moreover, make sure to include this design in your landing pages and the look of your website as well as a cover photo on your social media pages. You can be sure that an effective graphic design will continue to catch the eyes of a lot more prospects this way, while you won’t have to put a lot of effort into this strategy once the design is completed. Essentially, this is an investment that will last your business forever.
Accepting the fact that the look of your website desperately needs a makeover is almost as important as utilizing all available digital marketing strategies to boost your business success. After all, your website is your biggest marketing tool. That being said, feel free to reach out to us at TechBear. As mentioned, we can (re)build your website and make it functional, balanced and appealing, fully optimized, responsive and user-friendly. TechBear also offers content creation services for your blog as well as ADA audits. Finally, we can manage your social media pages so that you can effectively generate more leads and improve your business. If you’re not sure whether your current website is eligible for a makeover or not, don’t hesitate to take TechBear’s SEO test for free!