As a business owner trying to attract customers and beat the competition, you probably already know that the real fight can be won online. These days, people look for products/services online. That being said, it’s essential that you have a functional website to represent your company. However, it’s not as easy as it sounds. People are going to form their opinion about your business based on your site. In that respect, you have to make sure that your website user experience is only going to attract more leads and have them stay on your site for longer. Essentially, this is how you build trust and gather warm leads.
What makes website user experience satisfactory?
1. Niche-specific design
The first thing you should consider is your business niche. In order to boost your business website user experience, you have to consider the users before anything else. Essentially, your whole website design should cater to your target market.
2. Reduce clutter
There’s no need to make your business website overstuffed with links and images. Remember, the visitors that know why they looked for you have relatively clear objectives. They don’t want to spend a lot of time looking for relevant information. In that sense, you need to minimize the noise and organize your website information in the simplest way possible. Make sure that there’s a nice balance between website content and much-needed whitespace.
3. A natural flow
When they visit your homepage or happen to land on any other page on your website, the visitors should be able to find their way around your website structure pretty effortlessly. If there’s no natural flow, no logic in moving from one page to the other, people are more likely to leave your site never to return. You have to make sure that your navigation menu doesn’t have more than 7 categories. That can get a bit confusing for the visitors. Also, the menu should be pretty clear and straightforward.
4. Use HQ images
We said that you shouldn’t overstuff your site with images, but a few carefully selected high-quality pictures are essential if you want to improve your website user experience as well as promote your company in the best light possible.
5. Readable text
In order to sell products and market your services to the clients, you’ll have to use text, and a lot of it, to tell your story and prove your credibility. However, you have to remember that, when browsing your site, the visitors want to understand the provided info quickly. That being said, use font that’s readable on both PCs and mobile phones, don’t experiment with typefaces too much (don’t use more than 3) and break the text into paragraphs with headlines when necessary.
6. Relevant info
In order to boost your website user experience, you need to put yourself in your visitors’ shoes. If your goal is to boost your conversion rate, visitors should know immediately that they’re in the right place. Therefore, try to include the most important information above the fold.
7. Proper linking
When providing links to other pages within your website, one left mouse click should not open the content in the new tab. However, a new tab is necessary if you’re linking to an outside source. Apart from linking to other pages, you should also keep your CTAs clear and visible. You can’t expect your potential customers to “work up a sweat” in order to find your offers.
Test the user-friendliness of your business website
If you’re not sure whether your business website provides great user experience, or whether it’s SEO-friendly at all, perform a thorough website audit. That being said, we at TechBear offer free SEO test that will help you determine the strength of your site. The test is completely free of charge but if you decide it’s time to make some changes and want to improve your overall online presence, TechBear is here to support you. We offer expert web design and development services together with top-notch SEO and mobile optimization. Let’s not forget that content is king and builds authority. If you’re busy, TechBear will deliver fresh and valuable blog content for your niche as well. Together with social media management and ADA audits, TechBear can help you reach the top.