Regardless of what your niche is and what your final business goal is, neglecting SEO will turn out to be the biggest mistake you could possibly make when taking your business online. This is due to the fact that SEO makes for a fundamental part of your digital marketing strategy when it comes to promoting your business website online. Thanks to this particular marketing technique, you can rank at the top of Google search results and get those long-awaited visits you need. In that sense, if you happen to ignore something as important as SEO, you won’t only be losing the traffic, but the money that could have gone into your business as well.
Still, there’s no reason for fear yet! Thanks to the WordPress SEO plugins that are readily available for installation, you can effectively optimize your website for the main search engines; all that with no extensive knowledge of SEO or coding necessary.
This WordPress plugin is a MUST! After all, Yoast SEO will allow you to instantly become an SEO expert in order to quickly and efficiently configure the main SEO parameters of your site.
One could even say that Yoast managed to democratize WordPress SEO. With the help of clear guidelines that the plugin offers, you’ll be able to optimize your site properly.
Not only is this one of the most used WordPress SEO plugins today, but one of the most used WordPress plugins in general!
If it’s important to optimize your website, you can count on the fact that it’s important to have a good-quality sitemap. Keep in mind that it should contain all the URLs that you wish to index.
Yoast SEO also offers you the possibility to create your sitemap. However, it’s always better to opt for a plugin that offers a specific solution than go with a general one.
This tool is simple to use but your sitemap will be 100% complete!
Let’s discuss images now. Basically, images can slow down the load time of your website significantly.
Therefore, it’s very important that the images on your WordPress website drop their weight but not their quality.
Thanks to the WP Smush, something like this is possible. There are other tools that you could find online for this same purpose, but installing this plugin will do the work for you automatically.
As mentioned, images can cause your site to load slower. This can lead to a significant loss of site visitors – a website that takes more than 3 seconds to load can actually lose 40% of its traffic!
Luckily, you have the perfect solution among the top WordPress SEO plugins. BJ Lazy Load will focus the loading on what the user is trying to view only.
This means that the website won’t load completely unless the reader asks for it. That said, this plugin will boost the loading speed of your website – the lazy yet efficient way.
The only flaw WP Rocket may have is the fact that it’s not free. However, there have been many tests and comparisons, and there has yet to be a caching plugin better than WP Rocket.
The Rich Snippets appear at the top of Google search results in a box form as a quick and simple answer to the user’s question.
If you manage to get the Rich Snippet to display a part of your site as an answer to the user’s question you’re bound to get a traffic boost to your WordPress website.
Social media channels can help improve your SEO positioning.
The more likes, retweets and shares your content gets on social media the better it will be for your WordPress website as well.
What’s more, aside from an SEO boost, a good performance on the social platforms will also attract more traffic and prospects to your business website.
Essentially, this plugin lets you hide a portion of your content. If the users want to continue reading, they’ll have to click on the available social media buttons first.
Have you noticed the rating stars that sometimes appear next to the websites in SERPs?
Installation of this plugin will grant you access to the starry fun as well. It may seem silly, but this technique will improve your web positioning thanks to the high impact CTR (click-through rate) generated by this effect.
In addition, these stars can give the impression of expertise, experience, and professionalism within the niche and in regards to the topic in question, especially if you get several 5-star votes. You can boost that score by voting yourself a couple of times from different IPs.
Broken links on your website make for a negative factor when it comes to SEO.
It’s true that this kind of error may be considered “minor” in Google’s eyes. However, if you have one too many 404s, it will definitely lower your site’s positioning.
With the help of the Broken Link Checker plugin, you can make sure that you’re always aware of these little mistakes so that you can fix them as soon as possible.
In case the previous plugin detected some 404 pages and broken links on your WordPress website, Redirection will be the plugin to fix it for you.
For example, some of the 404s may happen due to deleting or renaming old posts. In order to avoid checking and correcting all internal and external links manually, use Redirection. When someone visits an old URL, they will be automatically redirected to the new URL or whatever web address that you want.