78% of the content consumed online is already audiovisual, and that is something that your brand cannot and should not ignore. In general, users constantly demand a certain value from the brands, thus making content creation one of the most important marketing strategies. The growing consumption of information in different formats and through multiple devices has opened a world of possibilities for companies.
But if there is one format that has established itself as a true favorite, it’s definitely the video. YouTube is the audiovisual platform par excellence for consumers and, therefore, it is a social space that companies must use in order to attract consumers.
The reason is obvious: videos are entertaining, shareable and easy to consume. They also increase conversion rates, promote engagement and are cheap (you can even make them for free).
In fact, 9 out of 10 Internet users watch the videos of the brands they like, 65% end up visiting the brand’s website after watching a video and it is also estimated that by the end of 2018, an online video will represent 84% of all the Internet traffic.
However, you have to take into account that good video content is not enough to stand out in the midst of so much digital noise. Positioning is crucial when it comes to exposing your business to a really demanding and ruthless public.
Placing content in the most visible places on the Internet is only half of the work. But if you still do not know how to get an advantageous position in the complex YouTube scenario, pay attention to the following YouTube SEO essentials. Aside from proper keywords and content in your description box, these factors also hold significant importance.
7 YouTube SEO essentials you may not be thinking about:
1. Length of the video
The average time duration of the best-positioned videos on YouTube is 14 minutes and 50 seconds. The content that works the best involves the “How-to”. After all, it is already known that YouTube has become the school of the Millennials for almost everything.
The number of shares that a video generates on social media is directly linked to its good positioning. Therefore, one of the key YouTube SEO essentials is your commitment to promoting your video content as well.
3. Video subscriptions
The number of subscribers that a channel has helps the content reach its followers faster. Therefore, the content gets a better position in the searches.
But then, how is it possible that there are YouTube videos from “small” channels that position better than other, much larger channels? The answer is in uniqueness. Today, subscribers who convert through a particular video content have more weight for positioning than the total number of subscribers of a channel.
4. Number of views
Yes, the number of times your videos are viewed is important, but it does not have much weight in achieving a good position in the searches. We want to put this out there so that you don’t dwell too much on this metrics when it’s not really one of the main YouTube SEO essentials.
5. Video quality
The videos in High Definition (HD) are, according to this study, the ones that are best positioned in the rankings. However, it is more complicated to determine if it could be considered a factor by itself or if the channels that better position tend to use HD.
Engagement is a fundamental factor for a video to have a good position in the rankings. The videos that have the most comments are those that best position in the search.
7. Content, the extra factor
In general, the more creative, original and engaging your content is, the better the audience response you’ll have. In that respect, don’t neglect the personal and unique factor of it all. When it comes to videos, regardless of your business niche, creativity, fun, and uniqueness matter a lot.
YouTube is one of the most profitable digital marketing strategies, which is why you should definitely give it a go. Obviously, you should never jump into making videos without ensuring a proper business website and online presence. This is where TechBear can help you. Get in touch with us in case you’re in need of expert web design and development, regular website maintenance, top notch SEO, ADA audits, content creation and social media management. If you already have a business site and want to boost its value, you can always take TechBear’s SEO test for free and see where the most important changes need to be implemented.